UNITED STATES

SECURITIES AND EXCHANGE COMMISSION


Washington, D.C. 20549

 

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the
Securities

Exchange Act of 1934 (Amendment No.                     )

Filed by the Registrant ☒

Filed by a Party other than the Registrant ☐

Check the appropriate box:

Check the appropriate box:
Preliminary Proxy Statement

Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

Definitive Proxy Statement

Definitive Additional Materials

Soliciting Material Pursuant to §240.14a-12

 

COUPANG, INC.
(Name of Registrant as Specified in Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

(Name of Registrant as Specified in Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check all boxes that apply):
No fee required.required
Fee paid previously with preliminary materials.materials
Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11

 


 

2024

Proxy Statement

And Notice of Annual Meeting 

of Stockholders

 

2024 Coupang Proxy Statement


 

 

PROXY STATEMENT

For the 2024 Annual Meeting of Stockholders
To Be Held on Thursday, June 13, 2024 at 5:00 p.m., Pacific Time

TIME

5:00 p.m. 

Pacific Time

DATE

June 13, 2024

LOCATION

Virtual 

www.virtualshareholdermeeting.com/CPNG2024


 

720 Olive Way, Suite 600
Seattle, Washington 98101

ProposalsWe are

Coupang, Inc. (the “Company”, “Coupang”, “we,” or “us”) is holding theour 2024 Annual Meeting of Stockholders (including any adjournment or postponement thereof, the “Annual Meeting”) for the following purposes, as more fully described in our proxy statement:

this Proxy Statement (this “Proxy Statement”):

1.

to elect the seven director nominees named in the Proxy Statementherein (Proposal No. 1);

2.

to ratify the appointment of Samil PricewaterhouseCoopers as our independent registered public accounting firm for the fiscal year ending December 31, 20222024 (Proposal No. 2);

3.

to consider a non-binding vote to approve the compensation of our named executive officers (Proposal No. 3);

and

4.

to consider a non-binding vote on the frequency of future stockholder votes to approve the compensation of our named executive officers (Proposal No. 4); and

5.to consider such other business as may properly come before the Annual Meeting and any adjournments or postponements thereof.Meeting.

Record DateStockholders of record as of the close of business on April 22, 202219, 2024 (the “Record Date”Record Date) are entitled to this notice and to vote at the Annual Meeting or at any adjournment or postponement that takes place.Meeting.
  
Proxy Voting

On or about May 2, 2022,April 26, 2024, we will mail to stockholders of record as of the Record Date (other than those who previously requested electronic or paper delivery on an ongoing basis) a Notice of Internet Availability of Proxy Materials (the “Internet Notice”Internet Notice) with instructions for accessing our proxy materials and voting instructions.

As described in thethis Proxy Statement, you may vote online or by phone, or, if you received paper copies of the proxy materials by mail, you may also vote by mail by following the instructions on the proxy card or voting instruction card.

Attending the MeetingTo attend the Annual Meeting, vote, or view the list of registered stockholders during the Annual Meeting, stockholders of record will be required to visit the meeting website listed above and log in using their 16-digit control number included on their proxy card or Internet Notice. Beneficial owners should review the proxy materials and their voting instruction form or Internet Notice for how to vote in advance of, and how to participate in, the Annual Meeting.

 

By Order of the Board of Directors,

Harold Rogers

General Counsel and
Chief
Administrative Officer


 

1   | 2024 Coupang Inc.    |   1

Proxy Statement
 

 


 

TABLE OF CONTENTS

  

PROXY STATEMENT3

TABLE OF CONTENTS

PROXY STATEMENT
GENERAL INFORMATION ABOUT VOTING AND THE ANNUAL MEETING
3
PROPOSAL 1: ELECTION OF DIRECTORS THE BOARD OF DIRECTORS, AND CERTAIN GOVERNANCE MATTERS
8


8

13

13
Board Structure13
Board StructureExecutive Sessions
14
Meetings of the Board of Directors and Attendance14
Executive SessionsCommittees of the Board of Directors
14
Board Meetings and Attendance
Board Committees
Director Nomination Process and Qualifications
18
Corporate Governance Documents
19
Code of Business Conduct and Ethics
19
Stockholder Communications with the Board
19

19
Director Compensation20
Director Compensation
PROPOSAL 2:2: RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
23


23


23



24

24
Executive Officers25
EXECUTIVE OFFICERS AND KEY EMPLOYEES

CERTAIN RELATIONSHIPS AND RELATED PERSON TRANSACTIONS
27


27
Certain Related Person Transactions
27
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
29
Pledge of Common Stock By Affiliates
EQUITY COMPENSATION PLAN INFORMATION
33
NAMED EXECUTIVE OFFICER COMPENSATION
34


34


40

41

41

42
Compensation Tables


48

54
CEO Pay Ratio57
PROPOSAL 3:3: ADVISORY VOTE ON NAMED EXECUTIVE OFFICER COMPENSATION
58
OTHER MATTERS59
PROPOSAL 4: ADVISORY VOTE ON FREQUENCY OF STOCKHOLDER VOTES TO APPROVE THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERSOTHER INFORMATION
60
OTHER MATTERS
OTHER INFORMATION


60


60
Additional Filings
Stockholder Proposals for the 20232025 Annual Meeting of Stockholders
60


 

2   |2024 Coupang Proxy Statement

 

 


 

Tower 730, 570, Songpa-daero, Songpa-gu, Seoul
Republic of Korea 05510

PROXY STATEMENT

For the 20222024 Annual Meeting of Stockholders

To Be Held on Thursday, June 16, 2022
13, 2024, at 5:00 p.m., Pacific Time

GENERAL INFORMATION ABOUT VOTING AND THE ANNUAL MEETING

This proxy statementProxy Statement (this “Proxy Statement”) is being furnished in connection with the solicitation of proxies by the Board of Directors (the “Board”Board) of Coupang, Inc. (the “Company”Company, “Coupang”Coupang, “we”we,” or “us”us) for use at the Company’s 2022our 2024 Annual Meeting of Stockholders (the “Annual Meeting”(including any adjournment or postponement thereof, the “Annual Meeting). The Annual Meeting will be a completely virtual meeting, which will be conductedheld virtually via live webcast. To attend and vote at the Annual Meeting and view the list of registered stockholders as of the close of business on April 19, 2024 (the “Record Date”) during the meeting, stockholders of record must access the meeting website at www.virtualshareholdermeeting.com/CPNG2022CPNG2024 and enter the 16-digit control number found on the Internet Notice or on the proxy card provided to you with this proxy statement.Proxy Statement. If your shares are held in street name through a broker, bank, trustee, or other nominee and your Internet Notice or voting instruction form indicates that you may vote those shares through the www.proxyvote.com website, then you may access and vote at the Annual Meeting with the 16-digit control number indicated on that Internet Notice or voting instruction form. Otherwise, stockholders who hold their shares in street name should contact their broker bank, trustee, or other nominee that holds their shares (preferably at least five days before the Annual Meeting) to obtain a legal proxy in order to be able to attend, participate in, or vote at the Annual Meeting.

See “Attending the Virtual Meeting Online” below for more information.

Our fiscal year is consistent with the calendar year and ends on December 31. Unless stated otherwise, all references to years herein shall relate to our fiscal years. For example, references to year 2023 relate to our fiscal year ended December 31, 2023.

 

Important Notice Regarding the Availability of Proxy Materials for the Annual
Meeting of Stockholders Toto Be Held on June 16, 202213, 2024.

Copies of this Proxy Statement and our Annual Report on Form 10-K for 2023 (the “2023 Annual Report”) are available at www.proxyvote.com.

 

This proxy statement and our 2021 Annual Report on Form 10-K are available at www.proxyvote.com.

Voting Rights

Only holders of record of our Class A common stock and Class B common stock atas of the close of business on April 22, 2022 (the “Record Date”)Record Date will be entitled to vote at the Annual Meeting. You may vote all shares owned by you as of the Record Date, including (i) shares held directly in your name as the stockholder of record and (ii) shares held for you as the beneficial owner in street name through a broker, bank, trustee, or other nominee.

Coupang Inc.    |   3


In deciding all matters at the Annual Meeting, as of the close of business on the Record Date, each share of Class A common stock represents one vote, and each share of Class B common stock represents 29 votes. We do not have cumulative voting rights for the election of directors. At the closeAs of business on the Record Date, we had 1,587,109,8501,612,466,408 shares of Class A common stock and174,802,990 shares of Class B common stock outstanding and entitled to vote, according to the records maintained by our transfer agent. At the close of business on March 31, 2022, our directors and executive officers and their respective affiliates were entitled to vote 115,777,400 shares of Class A common stock and 174,802,990 shares of Class B common stock at the Annual Meeting, or approximately 77.9% of the voting power of the shares of our Class A common stock and Class B common stock outstanding on such date.

For ten days prior to the Annual Meeting, a complete list of the stockholders entitled to vote at the Annual Meeting will be made available for examination by any stockholder for any purpose relating to the Annual Meeting during ordinary business hours at our headquarters, at Tower 730, 570, Songpa-daero, Songpa-gu, Seoul, Republic of Korea 05510,720 Olive Way, Suite 600, Seattle, Washington 98101, and will be available in electronic form on the day of the Annual Meeting at www.virtualshareholdermeeting.com/CPNG2022.CPNG2024. If, due to the COVID-19 pandemic,adverse weather conditions or other unforeseen circumstances, our headquarters are closed or visitation is limited during the ten days prior to the Annual Meeting, a stockholder may send a written request to corporatesecretary@coupang.com, and we will arrange a way for the stockholder to inspect the list.

3   | 2024 Coupang Proxy Statement

 


Notice of Internet Availability of Proxy Materials

As permitted by the U.S. Securities and Exchange Commission (the “SEC”SEC) rules, Coupang is makingfor the Annual Meeting, we have elected to furnish our proxy materials, including this proxy statementProxy Statement and its 2021our 2023 Annual Report, available to itsour stockholders electronically via the Internet. On or about May 2, 2022,April 26, 2024, we mailed to our stockholders a Notice of Internet Availability of Proxy Materials (the “Internet Notice”(the “Internet Notice) containing notice of the Annual Meeting and instructions on how to access our proxy materials, including this proxy statementProxy Statement and our 20212023 Annual Report, to vote at the Annual Meeting, and vote online.to request printed copies of the proxy materials. If you received an Internet Notice by mail, you will not receive a printed copy of the proxy materials in the mail unless you specifically request them. Instead, the Internet Notice instructs you on how to access and review all of the important information contained in the proxy statementthis Proxy Statement and 20212023 Annual Report. The Internet Notice also instructs you on how you may submit your proxy over the Internet. If you received an Internet Notice by mail and would like to receive a printed copy of our proxy materials, you should follow the instructions for requesting such materials contained on the Internet Notice. Stockholders may request to receive all future materials in printed form by mail or electronically by e-mail by following the instructions contained in the Internet Notice. We encourage stockholders to take advantage of the availability of the proxy materials on the Internet to help reduce the environmental impact and cost of our annual meetings.

Printed Copies of Our Proxy Materials. If you received printed copies of our proxy materials, then instructions regarding how you can vote your shares are contained onin the proxy card included in those materials.

Voting Your Shares

If you are the record holder of your shares as of the close of business on the Record Date, you may vote in one of four ways. You may vote by submitting your proxy over the Internet, by telephone, or by mail, or you may vote electronically during the Annual Meeting.

4   |   Proxy Statement


By InternetBy TelephoneBy MailDuring the Meeting
You may vote your shares from any location in the world at www.proxyvote.com (you will need the control number printed on your Internet Notice or proxy card)registration confirmation email).
By TelephoneYou may vote your shares by calling 1-800-690-6903 and following the instructions on your proxy card.
By MailIf you received a proxy card by mail, you may vote by completing, dating, and signing the proxy card and promptly mailing it in the postage-paid envelope provided.
During the MeetingTo vote at the meeting, visit www.virtualshareholdermeeting.com/CPNG2022CPNG2024 (you will need the control number printed on your Internet Notice or proxy registration confirmation email).

 

4   | 2024 Coupang Proxy Statement


Internet and telephone voting facilities for stockholders of record will be available 24 hours a day and will close at 8:59 p.m., Pacific Time, on June 15, 2022.12, 2024. Note that, in light of possible disruptions in mail service related to the COVID-19 pandemic,any unforeseen circumstances, we encourage stockholders to submit their proxy via telephone or online.

If the shares you own are held by a broker, bank, trustee, or other nominee in a fiduciary capacity (typically referred to as being held in “street name”), you may instruct that institution on how to vote your shares. You will receive instructions from the broker, bank, trustee, or other nominee that holds your shares, which you must follow in order for your shares to be voted.

Attending the Annual Meeting Online

We have determineddecided to hold the meeting by remote communicationAnnual Meeting virtually in the form of a live webcast. At this time, we believe that this is the right choice for Coupangthe Company and our stockholders as it provides expanded stockholder access regardless of the resources available to stockholders, improves communications, and givenreduces the ongoing pandemic, promotes the health and safetycarbon footprint of participants by allowing them to participate from any location at no additional cost.our activities. The Annual Meeting will convene promptly at 4:5:00 p.m., Pacific Time, on June 16, 2022.13, 2024. In order to attend and vote at the Annual Meeting, and view the list of registered stockholders as of the Record Date during the meeting, stockholders of record must access the meeting website at www.virtualshareholdermeeting.com/CPNG2022 CPNG2024 and input either the 16-digit control number found on the Internet Notice or on the proxy card provided to you with this proxy statement. If your shares are held in street name through a broker, bank, trustee, or other nominee and your Internet Notice or voting instruction form indicates that you may vote those shares through the www.proxyvote.com website, then you may access, participate in, and vote at the Annual Meeting with the 16-digit control number indicated on that Internet Notice or voting instruction form. Otherwise, stockholders who hold their shares in street name should contact their broker, bank, trustee, or other nominee that holds their shares (preferably at least five days before the Annual Meeting) to obtain a “legal proxy” in order to be able to attend, participate in, or vote at the Annual Meeting.

Even if you plan to attend the live webcast of the Annual Meeting, we encourage you to vote in advance by Internet, telephone, or mail so that your vote will be counted even if you later decide not to attend the Annual Meeting.

Coupang Inc.    |   5


Technical Difficulties

We encourage you to access the Annual Meeting before it begins. Online check-in will be available at www.virtualshareholdermeeting.com/CPNG2022CPNG2024 approximately 15 minutes before the meeting starts on June 16, 2022.13, 2024. If you have difficulty accessing the meeting, please email ir@coupang.com.ir@coupang.com. We will have technicians available to assist you.

Recommendations of the Board

At the Annual Meeting, our stockholders will be asked to vote on the proposals set forth below. The Board recommends that you vote your shares as indicated below. If you return a properly completed proxy card or vote your shares by telephone

or over the Internet, your shares of common stock will be voted on your behalf as you direct. If not otherwise specified, the shares of common stock represented by the proxies will be voted in accordance with the Board’s recommendations as follows:

“FOR” the election of the seven director nominees named in the Proxy Statement;herein;

“FOR” the ratification of the appointment of Samil PricewaterhouseCoopers as our independent registered public accounting firm for the fiscal year ending December 31, 2022;2024; and

“FOR” the approval of the compensation of our named executive officers; andofficers.

 

5   | 2024 Coupang Proxy Statement
“ONE YEAR” with respect to the frequency of non-binding stockholder votes to approve the compensation of our named executive officers.

 


We are not aware of any matters to be voted on by stockholders at the Annual Meeting other than those referenced above. If any matter is properly presented at the Annual Meeting, your executed proxy gives your proxy holder discretionary authority to vote your shares in accordance with their best judgment with respect to the matter.

Broker Non-Votes

If the shares you own are held in street name through a broker, bank, trustee, or other nominee, thesuch broker, bank, trustee, or other nominee is required to vote your shares in accordance with your instructions. You should direct any such organization on how to vote the shares held in your account. Under applicable stock exchange rules, if you do not instruct the broker, bank, trustee, or other nominee that holds your shares on how to vote your shares, such organization will be able to vote your shares with respect to certain “routine” matters but will not be allowed to vote your shares with respect to certain “non-routine” matters. The ratification of the appointment of Samil PricewaterhouseCoopers as our independent registered public accounting firm is expected to be a routine matter. Each other proposal to be voted on at the Annual Meeting is expected to be a non-routine matter. Generally, broker non-votes occur when shares held by a broker, bank, trustee, or other nominee in street name for a beneficial owner are not voted with respect to a particular proposal because the organization has not received voting instructions from the beneficial owner and lacks discretionary voting power to vote those shares.

6   |   Proxy Statement

Note that whether a proposal is considered routine or non-routine is subject to stock exchange rules and final determination by the stock exchange. Even with respect to routine matters, some brokers are choosing not to exercise discretionary voting authority. As a result, we urge you to direct your broker, bank, trustee, or other nominee how to vote your shares on all proposals to ensure that your vote is counted.


Revoking Your Proxy or Changing Your Vote

Voting over the Internet or by telephone or execution of a proxy will not in any way affect a stockholder’s right to attend the Annual Meeting and vote electronically. A proxy may be revoked before it is used to cast a vote at the Annual Meeting. If you are the record holder of your shares, you can revoke a proxy by doing one of the following:

filing with our General Counsel and Chief Administrative Officer, at or before the taking of the vote at the Annual Meeting, a written notice of revocation bearing a later date than the proxy;

properly submitting a duly executed proxy (via the Internet, telephone, or by returning a proxy card) bearing a later date; or

attending the Annual Meeting and voting electronically. However,electronically (please note that your attendance at the Annual Meeting will not automatically revoke your proxy unless you vote again at the Annual Meeting.Meeting).

Any written notice of revocation should be sent to us at the following address: Coupang, Inc., C/O Coupang, Inc., Tower 730, 570, Songpa-daero, Songpa-gu, Seoul Republic of Korea 05510,720 Olive Way, Suite 600, Seattle, Washington 98101, Attention: Harold Rogers, General Counsel and Chief Administrative Officer.

If the shares you own are held in street name, you will need to follow the directions provided to you by your broker, bank, trustee, or other nominee that holds your shares to change your vote.

Quorum and Votes Required

The holders of a majority of the voting power of the outstanding shares of our Class A common stock and Class B common stock (voting together as a single class) entitled to vote at the Annual Meeting as of the Record Date must be present at the Annual Meeting in order to hold the Annual Meeting and conduct business. This presence is called a quorum. Your shares are counted as present at the Annual Meeting if you are present by remote communication at the Annual Meeting or if you have properly submitted a proxy. Abstentions and broker non-votes are included in the shares present or represented at the Annual Meeting for purposes of determining whether a quorum is present. If a quorum is not present, the chair of the Annual Meeting may adjourn the meeting until a quorum is obtained.

The table below sets forth the vote required for the approval of each proposal before the Annual Meeting, and the effect of abstentions and broker non-votes.

 

6   | 2024 Coupang Inc.    |   7

Proxy Statement
 

 


 

Proposal Votes Required 

Effect of Votes Withheld/Withheld, Abstentions

and Broker Non-Votes

Proposal 1
Election of Directors
 
Proposal 1
Election of Directors
Each director is elected by the affirmative vote of the holders of a majority of the voting power of the outstanding shares of Class A common stock and Class B common stock voting together as a single class. Abstentions and broker non-votes will have the effect of a vote “Against.”
Proposal 2

Ratification of Appointment of Independent Registered Public Accounting Firm
 The affirmative vote of the holders of a majority of the voting power of the shares present by remote communication or represented by proxy and entitled to vote thereon. Abstentions will have the effect of a vote “Against.” We do not expect any broker non-votes on this proposal.
Proposal 3

Approval, on an Advisory (Non-Binding) Basis, of the Compensation of Our Named Executive Officers (“Say-on-Pay Vote”)
 The affirmative vote of the holders of a majority of the voting power of the shares present by remote communication or represented by proxy and entitled to vote thereon. Abstentions will have the effect of a vote “Against” and broker non-votes will have no effect.
Proposal 4
Approval, on an Advisory (Non-Binding) Basis, of the Frequency of Future Say-on-Pay Votes
The affirmative vote of the holders of a majority of the voting power of the shares present by remote communication or represented by proxy and entitled to vote thereon.Abstentions will have the effect of a vote “Against” and broker non-votes will have no effect.
If no frequency receives the foregoing vote, we will consider the frequency (ONE YEAR, TWO YEARS or THREE YEARS) that receives the highest number of votes cast to be the frequency recommended by stockholders.

 

The votes will be counted, tabulated, and certified by a representative of Broadridge, the Company’sour inspector of election for the Annual Meeting. We plan to announce preliminary voting results at the Annual Meeting and we will report the final results in a Current Report on Form 8-K.

Solicitation of Proxies

The CompanyWe will bear the cost of soliciting proxies in the accompanying form and will reimburse brokerage firms and others for expenses involved in forwarding proxy materials to beneficial owners or soliciting their execution. In addition to solicitations by mail, the Company,we, through itsour directors and officers, may solicit proxies in person, by telephone, or by electronic means. Such directors and officers will not receive any special remuneration for these efforts.

 

8   7   |2024 Coupang Proxy Statement

 

 


 

PROPOSAL 1: ELECTION OF DIRECTORS

There are currently sevenThe nominating and corporate governance committee of the Board (the “Nominating and Corporate Governance Committee”) identifies, evaluates, and recommends nominees for directors to serve on the Board consistent with the criteria approved by the Board, including consideration of the potential conflicts of interest, director independence, diversity, and other relevant requirements. In doing so, our Nominating and Corporate Governance Committee seeks to assemble a board of directors that, as a group, can best perpetuate the success of the business and represent stockholder interests through the exercise of sound judgment using its diversity of background and experience in various areas. To that end, the committee has identified and evaluated nominees in the broader context of the Board’s overall composition, with the goal of recruiting members who complement and strengthen the skills of other members and who also exhibit integrity, collegiality, sound business judgment, and other qualities deemed critical to effective functioning of the Board. Upon the recommendation of the Nominating and Corporate Governance Committee, the Board has considered and nominated the seven incumbent directors listed below for electionre-election to the Board at the Annual Meeting.

The directors elected at the Annual Meeting will hold office until the 2023our annual meeting of stockholders to be held in 2025 after the end of our fiscal year ending December 31, 2024 (the “2025 Annual Meeting of Stockholders”) and until their successors are duly elected and qualified. We have no reason to believe that any of the nominees will be unavailable or, if elected, will decline to serve. In the event that these nominees should become unavailable for electionto serve due to any presently unforeseen reason, proxies will be voted for a substitute as designated by the Board, or alternatively, the Board may leave a vacancy on the Board or reduce the size of the Board.

Nominees for Election to the Board of Directors

OurThe Board of Directors

The biographies of each of our director nominees are included below. Each of the biographies highlights specific experience, qualifications, attributes, and skills that led us to conclude that such person should serve as a director.member of the Board. We believe that, as a whole, ourthe Board possesses the requisite skills and characteristics, leadership traits, work ethic, and independence to provide effective oversight. No director or executive officer is related by blood, marriage, or adoption to any other director or executive officer. No arrangements or understandings exist between any director and any other person pursuant to which such person was selected as a director or nominee.

Director Biographies

Bom Kim

Chief Executive Officer and
Chair of the Board

Director Since: 2010Committee Memberships: None
Age: 438   | 2024 Coupang Proxy Statement

Bom Kim founded our company and has served as our Chief Executive Officer and as a member of our board of directors since May 2010. Mr. Kim attended Harvard University, earning an A.B. degree in Government.

Skills and Qualifications

We believe Mr. Kim is qualified to serve on our Board because of his extensive experience building and leading our business and his insight into our technology as our Founder and Chief Executive Officer.



Coupang Inc.    |   9

 

Director Biographies

Bom KimChief Executive Officer and Chair of the Board

Age 45

Director Since2010

Committee MembershipsNone

Bom Kim founded our company and has served as our Chief Executive Officer and as a Chairman of the Board since May 2010. Mr. Kim attended Harvard University, earning an A.B. degree in Government.  

Skills and Qualifications

We believe Mr. Kim is qualified to serve on the Board because of his extensive experience building and leading our business and his insight into our technology as our Founder and Chief Executive Officer.

  

Neil Mehta

Lead Independent Director

Director Since: 2010Committee Memberships: Audit, Compensation (Chair),

Neil MehtaLead Independent Director

Age: 37

Age 39

Director Since2010

Committee MembershipsCompensation (Chair); Nominating and Corporate Governance

Neil Mehta has served as a member of our board since December 2010. Mr. Mehta founded Greenoaks Capital Partners LLC (“Greenoaks”), an investment firm, and has served as a Managing Director since April 2014. Prior to Greenoaks, Mr. Mehta was a Senior Investment Professional for special situations investments in India, the Middle East, and Southeast Asia for Orient Property Group Ltd., a Hong Kong-based investment firm financed by a fund managed by D.E. Shaw & Co., L.P., from October 2007 to November 2009. Mr. Mehta also previously worked for Kayne Anderson Capital Advisors, an alternative investment firm, where he invested in private companies in the general business and technology sector. Mr. Mehta earned a BSc in Government from The London School of Economics and Political Science.

Skills and Qualifications

We believe Mr. Mehta is qualified to serve as a member of our Board because of his operational experience in the technology industry and extensive knowledge of high-growth companies.



Jason Child

Director Since: 2022Committee Memberships: Audit
Age: 53

Jason Child has served as a member of our board since April 2022. Since 2019, Mr. Child has served as Senior Vice President and Chief Financial Officer of Splunk Inc., a data platform company for security and observability. Prior to joining Splunk, Mr. Child served as Chief Financial Officer at Opendoor Labs Inc., an online real estate marketplace, from 2017 to 2019. From 2015 to 2016, Mr. Child was Chief Financial Officer at AliphCom, Inc. (d/b/a Jawbone), a consumer technology and wearable products company. Mr. Child served as Chief Financial Officer at Groupon, Inc., an e-commerce company, from 2010 to 2015. Previously, he spent over 11 years leading various global finance teams at Amazon.com, Inc., an e-commerce and cloud computing company. Mr. Child began his career at Arthur Andersen LLP. He holds a B.A. from the University of Washington.

Skills and Qualifications

We believe Mr. Child is qualified to serve as a member of our Board because of his extensive background in finance and accounting matters.



10  

Neil Mehta has served as a member of the Board since December 2010. Mr. Mehta founded Greenoaks Capital Partners LLC (“Greenoaks”), an investment firm, and has served as a Managing Director since April 2014. Prior to Greenoaks, Mr. Mehta was a Senior Investment Professional for special situations investments in India, the Middle East, and Southeast Asia for Orient Property Group Ltd., a Hong Kong-based investment firm financed by a fund managed by D.E. Shaw & Co., L.P., from October 2007 to November 2009. Mr. Mehta also previously worked for Kayne Anderson Capital Advisors, an alternative investment firm, where he invested in private companies in the general business and technology sector. Mr. Mehta earned a BSc in Government from The London School of Economics and Political Science.

Skills and Qualifications

We believe Mr. Mehta is qualified to serve as a member of the Board because of his operational experience in the technology industry and extensive knowledge of high-growth companies.

9   |2024 Coupang Proxy Statement

 

Pedro Franceschi

Director Since: 2022Committee Memberships: Compensation
Age: 25

Jason Child

Pedro Franceschi has served as a member of our board since March 2022. Mr. Franceschi is Co-Founder & Co-CEO of Brex—a company reimagining financial systems for fast growing businesses. Launched in 2018 as the corporate card for startups, Brex now serves tens of thousands of companies through its expanded portfolio of financial services and software to help all fast-growing companies reach their full potential. Prior to launching Brex, Mr. Franceschi co-founded the payment company Pagar.me, a payment processor system, which was acquired by StoneCo Ltd., one of the largest payments companies in Brazil. At age 14, Mr. Franceschi built a popular window manager for Apple’s iPad allowing users to manage multiple applications simultaneously—a process previously impossible. At the age of 12, Mr. Franceschi was the first person to build software to make Apple’s Siri virtual assistant speak in Portuguese. Mr. Franceschi has served as a director of StoneCo Ltd. since May 2021.

Skills and Qualifications

We believe Mr. Franceschi is qualified to serve as a member of our Board because of his extensive experience creating and leading technology companies.



Benjamin Sun

Director Since: 2010Committee Memberships: Audit
Age: 48

Benjamin Sun has served on our board since July 2010. Mr. Sun is General Partner and co-founder of Primary Venture Partners, an early stage venture capital fund, since 2013. Mr. Sun also co-founded LaunchTime LLC (“LaunchTime”) in January 2010, which invests in early stage companies, and currently serves as a Partner. Previously, Mr. Sun served as President and Chief Executive Officer of Community Connect Inc., a leading online publisher, from October 1996 to December 2008 (Community Connect Inc. was acquired by Radio Once, Inc. in 2008). Mr. Sun began his financial career in Investment Banking at Merrill Lynch. Mr. Sun earned a B.A. degree in Economics from the University of Michigan in 1995.

Skills and Qualifications

We believe Mr. Sun is qualified to serve as a member of our Board because of his extensive experience working with technology companies.



Coupang Inc.    |   11

Age 55

Director Since2022

Committee MembershipsAudit

Jason Child has served as a member of the Board since April 2022. Mr. Child has served as Executive Vice President and Chief Financial Officer of Arm Holdings plc, a technology company that provides processor designs and software platforms, since November 2022. Prior to joining Arm, Mr. Child served as Chief Financial Officer at various global companies, including as Senior Vice President and Chief Financial Officer of Splunk Inc., a technology company specializing in security and observability, from 2019 to 2022 and as Chief Financial Officer at Opendoor Technologies Inc., an online real estate company, from 2017 to 2019, as well as AliphCom, Inc. (d/b/a Jawbone), a consumer technology and wearable device company, and Groupon, Inc., a global e-commerce marketplace. He holds a B.A. from the Foster School of Business at the University of Washington, where he currently serves on its Global Advisory Board.

Skills and Qualifications

We believe Mr. Child is qualified to serve as a member of the Board because of his extensive background in global finance and strategy, accounting, capital markets and treasury, and investor relations matters, including his extensive experience in scaling disruptive technologies within enterprise software and software-as-a-service industries, e-commerce, and local commerce.

Pedro Franceschi 

Age 27

Director Since2022

Committee MembershipsCompensation

Pedro Franceschi has served as a member of the Board since March 2022. Mr. Franceschi is Co-Founder & Co-Chief Executive Officer of Brex, a company reimagining financial systems for fast-growing businesses. Launched in 2018 as the corporate card for startups, Brex now serves tens of thousands of companies through its expanded portfolio of financial services and software to help all fast-growing companies reach their full potential. Prior to launching Brex, Mr. Franceschi co-founded the payment company Pagar.me, a payment processor system, which was acquired by StoneCo Ltd., one of the largest payments companies in Brazil. At age 14, Mr. Franceschi built a popular window manager for Apple’s iPad allowing users to manage multiple applications simultaneously-a process previously impossible. At the age of 12, Mr. Franceschi was the first person to build software to make Apple’s Siri virtual assistant speak in Portuguese. Mr. Franceschi has served as a director of StoneCo Ltd. since May 2021.

Skills and Qualifications

We believe Mr. Franceschi is qualified to serve as a member of the Board because of his extensive experience creating and leading technology companies.

10   | 2024 Coupang Proxy Statement

 

Kevin Warsh

Benjamin Sun

Age 50

Director Since: 2019
Age: 52Since
2010

Committee MembershipsAudit, Compensation, Nominating and Corporate Governance

Benjamin Sun has served on the Board since July 2010. Mr. Sun has been General Partner and co-founder of Primary Venture Partners, an early-stage venture capital fund, since 2013. Mr. Sun also co-founded LaunchTime LLC (“LaunchTime”) in January 2010, which invests in early-stage companies, and currently serves as a Partner. Previously, Mr. Sun served as President and Chief Executive Officer of Community Connect Inc., a leading online publisher, from October 1996 to December 2008 (Community Connect Inc. was acquired by Radio Once, Inc. in 2008). Mr. Sun began his financial career in Investment Banking at Merrill Lynch. Mr. Sun earned a B.A. degree in Economics from the University of Michigan in 1995.

Skills and Qualifications

We believe Mr. Sun is qualified to serve as a member of the Board because of his extensive experience working with technology companies.

Ambereen Toubassy

Age 51

Director Since2023

Committee Memberships: MembershipsAudit

Ambereen Toubassy has served as a member of the Board since March 2023. Ms. Toubassy has served as Chief Financial Officer of Airtable, a cloud-based software company, since January 2021. Prior to joining Airtable, Ms. Toubassy served as Chief Financial Officer of Quibi, a mobile media startup, from September 2018 to November 2020 and as Chief Financial Officer and Partner of WndrCo, a media and technology holding company, from May 2017 to September 2018. Her career spans multiple investing roles as partner and portfolio manager at JMB Capital, Ivory Capital Management, and Empyrean Capital Partners. Ms. Toubassy began her career at Goldman Sachs and worked in the Risk Arbitrage, M&A, and Software banking groups of Goldman Sachs. Ms. Toubassy holds a B.A. in Economics from Yale University and an MBA from Stanford University Graduate School of Business.

Skills and Qualifications

We believe Ms. Toubassy is qualified to serve as a member of the Board because of her extensive background in finance and accounting matters at technology companies.

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Kevin Warsh

Age 54

Director Since2019

Committee MembershipsCompensation, Nominating and Corporate Governance (Chair)

Kevin Warsh has served as a member of our board since October 2019. Since April 2011, he has served as the Shepard Family Distinguished Visiting Fellow in Economics at the Hoover Institution and lecturer at the Stanford Graduate School of Business. He has served on the board of directors of United Parcel Service, a multinational package delivery and supply chain management company, since July 2012. Governor Warsh is a member of the Group of Thirty (“G30”) and the Panel of Economic Advisers of the Congressional Budget Office (“CBO”). Governor Warsh served as a member of the Board of Governors of the Federal Reserve System from 2006 until 2011. From 2002 until 2006, Governor Warsh served as Special Assistant to the President for Economic Policy and Executive Secretary of the White House National Economic Council. Previously, Governor Warsh was a member of the Mergers & Acquisitions department at Morgan Stanley & Co. in New York, serving as Vice President and Executive Director. Governor Warsh received his A.B. from Stanford University, and J.D. from Harvard Law School.

Skills and Qualifications

We believe Mr. Warsh is qualified to serve on our Board because of his extensive experience in economics, finance, and corporate governance.



Harry You

Director Since: 2021
Age: 63
Committee Memberships: Audit (Chair), Nominating and Corporate Governance

Harry You has served on our board since January 2021, and is Vice Chair of GTY Technology Holdings Inc., a leading SaaS provider to North American state and local governments as well as other public entities. Mr. You is Chair of dMY Technology Group VI, a public blank check company focused on mobile gaming and advanced technology (AI, cloud networking, and quantum computing). From 2008 to September 2016, Mr. You served as the Executive Vice President in the Office of the Chair of EMC Corporation. Mr. You joined EMC in 2008 to oversee corporate strategy and new business development, which included mergers and acquisitions, joint ventures, and venture capital activity. Mr. You was Chief Executive Officer of BearingPoint Inc. from 2005 to 2007 and also served as BearingPoint’s Interim Chief Financial Officer from 2005 to 2006. From 2004 to 2005, Mr. You served as Executive Vice President and Chief Financial Officer of Oracle Corporation, helping begin Oracle’s acquisition run with the takeovers of Peoplesoft, Inc. and Retek in 2005. From 2001 to 2004. Mr. You served as Chief Financial Officer of Accenture Ltd. in the first years after its IPO. Mr. You also previously spent 14 years in the financial services industry, including serving as a managing director in the Investment Banking Division of Morgan Stanley. Mr. You serves on the Audit and Compensation Committees of Broadcom Inc. Mr. You served on the board of directors of Korn/Ferry International, a global executive recruiting company, from 2004 to 2016, and has been a trustee of the U.S. Olympic Committee Foundation since 2016. Mr. You holds an M.A. in Economics from Yale University and a B.A. in Economics from Harvard College.

Skills and Qualifications

We believe Mr. You is qualified to serve as a member of our Board because of his financial and strategic planning expertise, public company financial management experience, cybersecurity experience, and executive leadership roles at various technology-driven companies, as well as his public company board and committee experience.



Kevin Warsh has served as a member of the Board since October 2019. Since April 2011, he has served as the Shepard Family Distinguished Visiting Fellow in Economics at the Hoover Institution and lecturer at the Stanford Graduate School of Business. He has served on the board of directors of United Parcel Service, a multinational package delivery and supply chain management company, since July 2012. Governor Warsh is a member of the Group of Thirty and the Panel of Economic Advisers of the Congressional Budget Office, and Governor Warsh advises Duquesne Family Office LLC. Governor Warsh served as a member of the Board of Governors of the Federal Reserve System from 2006 until 2011. From 2002 until 2006, Governor Warsh served as Special Assistant to the President for Economic Policy and Executive Secretary of the White House National Economic Council. Previously, Governor Warsh was a member of the Mergers & Acquisitions department at Morgan Stanley & Co. in New York, serving as Vice President and Executive Director. Governor Warsh received his A.B. from Stanford University, and J.D. from Harvard Law School.

Skills and Qualifications

We believe Mr. Warsh is qualified to serve on the Board because of his extensive experience in economics, finance, and corporate governance.

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The Board of Directors and Certain Governance Matters

Director Independence and Independence Determinations

Our Corporate Governance Guidelines (“Corporate Governance Guidelines”) provide that the Board will consist of a majority of independent directors. Under our Corporate Governance Guidelines and the rules and regulations of the New York Stock Exchange (the “NYSE rules,”), on which our Class A common stock is traded, a director is not independent unless the Board affirmatively determines that he or she does not have a direct or indirect material relationship with the Companyus or any of itsour subsidiaries. Our Corporate Governance Guidelines defineprovide that, to determine independence, the Board will consider the definition of independence in the applicable listing standards, which includes definition of an “independent” director in accordance with Section 303A.02 of the NYSE’s Listed Company Manual.Manual, and other factors that will contribute to effective oversight and decision making. In addition, members of the Audit Committee and Compensation Committee are subject to the additional independence requirements of applicable SEC rules and NYSE listing standards.

The Nominating and Corporate Governance Committee undertook its annual review of director independence and made a recommendation to ourthe Board regarding director independence. As a result of this review, ourthe Board affirmatively determined that Ms. Toubassy and Messrs. Child, Franceschi, Mehta, Sun, Warsh, and YouWarsh are independent for purposes of applicable NYSE standards, including with respect to any applicable committee service. In addition, the Board determined that each of Matthew Christensen and Lydia Jett, each of whomHarry You, who left the Board during 2021,in June 2023, was independent during the period in 2023 he or she served on the Board during 2021. OurBoard. In addition, the Board has determined that each of Ms. Toubassy and Messrs. Child Mehta,and Sun and You is “independent” for purposes of service on the Audit Committee in accordance with Section 10A(m)(3) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”Exchange Act), and that each of Messrs. Mehta, Franceschi, MehtaSun, and Warsh is “independent” for purposes of service on the Compensation Committee in accordance with Section 10C(a)(3) of the Exchange Act.

In assessing directors’ independence, the Board took into accountconsidered certain transactions, relationships, and arrangements involving some of the directors, including those described in the subsection titled “Certain Related Person Transactions” of this Proxy Statement, and concluded that such transactions, relationships, and arrangements, did not impair the independence of the director. For Mr. Mehta, the Board considered Mr. Mehta’s affiliation with Greenoaks, which beneficially owns 6.5% of Coupang’s Class A common stock as of March 31, 2022. For Ms. Jett, the Board considered Ms. Jett’s affiliation with SVF Investments (UK) Limited, which beneficially owns 29.1% of Coupang’s Class A common stock as of March 31,2022. Additionally, the Board considered that during 2021,2023, Mr. Child was employed by an organizationorganizations that did business with Coupang. The amount received by Coupang or such other organization in each of the last three fiscal years did not exceed the greater of $1 million or 1% of either Coupang’s or such organization’s consolidated gross revenues.

Board Structure

TheOur bylaws and Corporate Governance Guidelines provide that the Chair of the Board shall be appointed by the Board and that the positions of Chief Executive Officer and the Chair of the Board is selectedmay be held by the same person. Our Corporate Governance Guidelines further provide that in the event a non-independent director is serving as the Chair of the Board, and currently,the Board may designate a lead independent director, whose responsibilities shall include:

working with the Chief Executive Officer to develop Board meeting schedules and agendas;

providing the Chief Executive Officer with feedback on the quality, quantity, and timeliness of the information provided to the Board;

developing the agenda for and moderating executive sessions of the independent members of the Board;

presiding over the Board meetings (when the Chair is not present);

acting as principal liaison between the independent members of the Board and the Chief Executive Officer;

convening meetings of the independent directors as appropriate;

if requested and appropriate, being available for consultation with major stockholders; and

performing such other duties as the Board may determine from time to time.

13   | 2024 Coupang Proxy Statement


Currently, Mr. Bom Kim, our founder and Chief Executive Officer, also holds both the Chair of the Board position, and CEO position. We believeMr. Neil Mehta has served as Lead Independent Director of the Board since our initial public offering (our “IPO”). The Board believes that the combined role of the Chair and CEOChief Executive Officer positions is appropriate and in the best interests of the Company and our stockholders, given Mr. Kim’s role in founding Coupang, the depth and breadth of his significant ownership stake. Theinsight into our business, vision, and industry. Further, the Board believes that this Board leadership structure is effective and improves the Board’s ability to focus on key policy and operational issues and helps the Companyus operate in the long-term interests of our stockholders.

Our Corporate Governance Guidelines provide that at any time that Executive Sessions

Mr. Kim, or anyone else who is not an independent director is serving as theChief Executive Officer and Chair of the Board, of Directors, the Board may designate a lead independent director.

The responsibilities of the lead independent director include:

working with the CEO to develop Board meeting schedules and agendas;

Coupang Inc.    |   13


providing the CEO feedback on the quality, quantity, and timeliness of the information provided to the Board;

developing the agenda for and moderating executive sessions of the independent members of the Board;

presiding over Board meetings (when the Chair is not present);

acting as principal liaison between the independent members of the Board and the CEO;

convening meetings of the independent directors as appropriate;

if requested and appropriate, being available for consultation with major stockholders; and

performing other duties as the Board may determine from time to time.

Since our initial public offering, Neil Mehta has served as our lead independent director.

Executive Sessions

Mr. Kim, as Chair of the Board and CEO, is currently the only employee member of the Board. OurTo promote open discussion among the non-management directors, and as required under applicable NYSE rules and our Corporate Governance Guidelines, require that non-management directors of the Board meet inat regularly scheduled executive sessions (without members of management present) in accordance with NYSE listing standards. These executive sessions are chaired by, and Mr. Mehta, our lead independent director, Mr. Mehta.presides over all such executive sessions.

Meetings of the Board Meetingsof Directors and Attendance

Our Corporate Governance Guidelines provide that all directorsmembers of the Board are expected to prepare for, attend, and participate in all meetings of the Board and committees on which they serve. During 2021,2023, the Board met 5five times. No member of the Board attended fewer than 75% of the aggregate of the total number of meetings of the Board (held during the period for which he or she was a director) and the total number of meetings held by all committees of the Board on which such director served (held during the period that such director served), other than Mr. Mehta who attended 50%.

Members of Audit Committeethe Board are encouraged to attend annual meetings after his appointment to the committee in 2021.

The Company was not required to hold an annual meeting of stockholders in fiscal 2021 since none of our stock was publicly traded prior to March 2021. The Company doesstockholders; however, we do not have a formal policy with regard toregarding board members’ attendance at annual meetings of stockholders. Six of our directors then serving on the Board attended the 2023 Annual Meeting of Stockholders.

Committees of the Board Committeesof Directors

OurThe Board has established three standing committees—committees thereof—the Audit Committee, the Compensation Committee, and the Nominating and Corporate Governance Committee—each of which operates under a charter that has been approved by ourthe Board. Current copies of the Audit Committee, Compensation Committee, and Nominating and Corporate Governance Committee charters are posted on the “Corporate Governance”“Governance” section of the Investor Relations page of our website located at ir.aboutcoupang.com. Their.aboutcoupang.com. In 2023, the Audit Committee held 8eight meetings, the Compensation Committee held 3four meetings, and the Nominating and Corporate Governance Committee held 4 meetings in 2021.four meetings.

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AUDIT COMMITTEE

Primary Responsibilities

We have adopted a committee charter that details the primary responsibilities of the Audit Committee including:



Primary Responsibilities

We have adopted a committee charter that details the primary responsibilities of the Audit Committee, including:

overseeing our accounting and financial reporting processes, systems of internal control, financial statement audits, and the integrity of the our financial statements;

evaluating and determining whether to retain the independent registered public accounting firm to audit our consolidated financial statements;

assessing the qualifications, performance, and independence of the independent registered public accounting firm;

reviewing the results of the audit with management and the independent registered public accounting firm, as well as our annual audited and quarterly financial statements, including management’s discussion and analysis of financial condition and results of operations and risk factors;

overseeing procedures for receiving, retaining, and investigating complaints received by us regarding accounting, internal accounting controls, or auditing matters, and confidential and anonymous submissions by employees concerning questionable accounting or auditing matters;

conferring with management and the independent registered public accounting firm concerning the scope, design, adequacy, and effectiveness of internal control over financial reporting and our disclosure controls and procedures;

reviewing and approving related party transactions, in accordance with our policies;

approving or, as permitted, pre-approving all audit and permissible non-audit related services and fees that the independent registered public accounting firm provide to us; and

overseeing the activities of our internal audit function.

Financial Expertise and Independence

All members of the Audit Committee are “independent” in accordance with the NYSE listing standards and SEC rules applicable to boards of directors in general and audit committee members in particular. The Board has determined that Ms. Toubassy and Mr. Child each qualify as an “audit committee financial expert” as defined by the applicable SEC rules and that each member of the Audit Committee is “financially literate” within the meaning of the NYSE listing standards.

Report

The Report of the Audit Committee is set forth beginning on page 24 of this Proxy Statement. 

Current Committee Members

Jason Child (Chair)
Benjamin Sun
Ambereen Toubassy

Financial Expertise and Independence

All members of the Audit Committee are “independent” in accordance with the NYSE listing standards and SEC rules applicable to boards of directors in general and audit committee members in particular. The Board has determined that Messrs. You and Child each qualify as an “audit committee financial expert” as defined by the applicable SEC rules and that each member of the Audit Committee is “financially literate” within the meaning of the NYSE listing standards.

Report

The Report of the Audit Committee is set forth beginning on page 23 of this proxy statement.

 

Current Committee Members

Harry You (CHAIR)

Neil Mehta

Jason Child

Benjamin Sun



15   | 2024 Coupang Inc.    |   15

Proxy Statement

 

COMPENSATION COMMITTEE

Primary Responsibilities

We have adopted a committee charter that details the primary responsibilities of the Compensation Committee including:


Primary Responsibilities

We have adopted a committee charter that details the primary responsibilities of the Compensation Committee, including:

reviewing, overseeing, and approving (or making recommendations to the Board for approval of) our overall executive compensation strategy and policies;

reviewing and approving the compensation, individual and corporate performance goals and objectives, and other terms of employment of our executive officers;

reviewing and approving (or making recommendations to the Board for approval of) the type and amount of compensation to be paid or awarded to Board members;

reviewing our practices and policies of employee compensation as they relate to risk management and risk-taking incentives;

administering our equity awards, pension, and profit sharing plans, bonus plans, benefit plans, and other similar programs; and

periodically discussing with management and overseeing as it deems appropriate the development, implementation, and effectiveness of our policies and strategies relating to our human capital management function, including but not limited to those policies and strategies regarding recruiting, retention, career development and progression, diversity and inclusion, and employment practices.

Independence

All members of the Compensation Committee are “independent” in accordance with NYSE listing standards and SEC rules applicable to boards of directors in general and compensation committees in particular. In addition, all members of the Compensation Committee qualify as “non-employee directors” for purposes of Rule 16b-3 under the Exchange Act.

Delegation Authority

The Compensation Committee may form and delegate authority to subcommittees for any purpose that the Committee deems appropriate, including (a) a subcommittee consisting of a single member, and (b) a subcommittee consisting of at least two members, each of whom qualifies as non-employee directors under Section 16 of the Exchange Act.

Role of Executive Officers and Compensation Consultant

See page 32

Independence

All members of the Compensation Committee are “independent” in accordance with NYSE listing standards and SEC rules applicable to boards of directors in general and compensation committees in particular. In addition, each of Messrs. Franceschi and Sun qualify as “non-employee directors” for purposes of Rule 16b-3 under the Exchange Act.

Delegation Authority

Under the charter of the Compensation Committee, the Compensation Committee may form and delegate authority to one or more subcommittees, consisting of one or more members of the Board (whether or not he, she, or they are on the Compensation Committee) for any purpose that the Committee deems appropriate, including (a) a subcommittee consisting of a single member, and (b) a subcommittee consisting of at least two members, each of whom qualifies as a “non-employee director” for purposes of Rule 16b-3 under the Exchange Act. Pursuant to this delegation authority, the Compensation Committee has formed a subcommittee thereof, named “Section 16 Equity Committee,” for the purpose of granting equity awards under our compensation plans in accordance with Rule 16b-3 under the Exchange Act, consisting of Messrs. Franceschi and Sun, each of whom qualifies as a “non-employee director” for purposes of Rule 16b-3 under the Exchange Act.

Compensation Committee Interlocks and Insider Participation

None of the directors who are currently or who were members of our Compensation Committee during 2023 are either currently, or have been at any time, one of our officers or employees. None of our executive officers currently serves, or served during 2023, as a member of the board of directors or compensation committee of any entity that has one or more executive officers serving as a member of our Board or Compensation Committee. See the section titled "Certain Relationships and Related Person Transactions" for information about related party transactions involving members of our Compensation Committee or their affiliates.

Role of Executive Officers and Compensation Consultant

See page 34 of this Proxy Statement for a discussion of the role of our executive officers and compensation consultant in determining executive compensation.

Current Committee Members

Neil Mehta (CHAIR)

Pedro Franceschi

Kevin Warsh



16   | Proxy Statement for a discussion of the role of our executive officers and compensation consultant in determining executive compensation.

Report

The Report of the Compensation Committee is set forth beginning on page 41 of this Proxy Statement. 

Current Committee Members

Neil Mehta (Chair)
Pedro Franceschi
Benjamin Sun
Kevin Warsh

 

16   | 2024 Coupang Proxy Statement

 

NOMINATING AND CORPORATE GOVERNANCE COMMITTEE

Primary Responsibilities

We have adopted a committee charter that details the primary responsibilities of the Nominating and Corporate Governance Committee including:


Primary Responsibilities

We have adopted a committee charter that details the primary responsibilities of the Nominating and Corporate Governance Committee, including:

helping the Board oversee the Company’sour corporate governance functions;

functions;

advising ourthe Board on corporate governance matters;

matters;

identifying and evaluating candidates, including the nomination of incumbent directors for reelection and nominees recommended by stockholders, to serve on the Board;

Board;

considering and making recommendations to ourthe Board regarding the composition and Chair position of the committees of the Board;

Board;

reviewing and making recommendations to the Board regarding our corporate governance guidelines and related policies and procedures;

procedures;

periodically reviewing the performance of the Board, including Board committees;committees; and

periodically reviewing the processes and procedures used by us to provide information to the Board and its committees.

Independence

All members of the Nominating and Corporate Governance Committee are “independent” in accordance with NYSE listing standards. 

Current Committee Members

Kevin Warsh (Chair)
Neil Mehta
Benjamin Sun

Independence

All members of the Nominating and Corporate Governance Committee are “independent” in accordance with NYSE listing standards.

 

17   | 2024 Coupang Proxy Statement

 

Current Committee Members

Kevin Warsh (CHAIR)

Harry You

Neil Mehta



Director Nomination Process and Qualifications

We believe that an effective board should be made up of individuals who collectively provide an appropriate balance of diverse occupationalprofessional and personal backgrounds and perspectives and who have a range of skills and expertise sufficient to provide guidance and oversight with respect to the Company’sour strategy and operations. The Board and the Nominating and Corporate Governance Committee seek individuals with backgrounds and qualities that, when combined with those of our other directors, enhance the Board’s effectiveness and result in the Board having a balance of knowledge, experience, and capability.

In assessing potential candidates, the Board and the Nominating and Corporate Governance Committee will consider, among other factors, whether the candidate:

possesses relevant expertise to offer advice and guidance to management;

has sufficient time to devote to the affairs of the Company;

Coupang Inc.    |   17


demonstrates excellence in his or her field;

has the ability to exercise sound business judgment; and

is committed to represent the long-term interests of the Company’sour stockholders.

Moreover, the Board and the Nominating and Corporate Governance Committee will carefully consider the importance to the Company of diversity, broadly defined, in the board composition (including diversity of gender, experience, ethnic background, and, country of origin) and, inwhen assessing potential candidates, will take into account a candidate’s diversity and status as a member of an underrepresented community. The Board will assess its effectiveness in this regard as part of the annual board evaluation process.

In addition, our Corporate Governance Guidelines also require that to be qualified to serve as a director, a candidate must possess the highest personal integrity and ethics, havepossess the ability to read and understand basic financial statements, and be older than 21 years of age.

The Nominating and Corporate Governance Committee considers the appropriate size of the Board and whether any vacancies on the Board are expected due to retirement or otherwise. In the event that vacancies are anticipated, or otherwise arise, or the Nominating and Corporate Governance Committee and the Board determine to increase the size of the Board, the Nominating and Corporate Governance Committee considers potential director candidates using the criteria set forth above. Candidates may come to the attention of the Nominating and Corporate Governance Committee through current Board members, members of management, professional search firms, stockholders, or other persons. The Nominating and Corporate Governance Committee is responsible for conducting appropriate inquiries into the backgrounds and qualifications of potential director candidates and evaluating their suitability for service on ourthe Board.

In the case of Mr. Franceschi, the Board, upon the recommendation of the Nominating and Corporate Governance Committee, approved him as a director nominee in recognition of his extensive experience creating and leading technology companies. With respect to Mr. Child, the Board, upon the recommendation of the Nominating and Corporate Governance Committee, approved him as a director nominee in recognition of his extensive background in finance and accounting matters. Mr. Franceschi was identified as a potential director nominee by an independent member of our Board of Directors and Mr. Child was identified as a potential director nominee by a third-party search firm and a member of management.

The Nominating and Corporate Governance Committee will evaluate director candidates recommended by stockholders in the same manner in which the Nominating and Corporate Governance Committee evaluates any other director candidate.

Any recommendation submitted to the General Counsel and Chief Administrative Officer should be in writing and should include any supporting material the stockholder considers appropriate in support of that recommendation but must include information that would be required under the “advance notice” provisions of the Company’sour bylaws and rules of the SEC to be included in a proxy statement soliciting proxies for the election of such candidate. Stockholders wishing to propose a candidate for consideration may do so by submitting the above information to the attention of the General Counsel and Chief Administrative Officer of the Company at c/o Coupang, Inc., Tower 730, 570, Songpa-daero, Songpa-gu, Seoul Republic of Korea 05510.720 Olive Way, Suite 600, Seattle, Washington 98101, U.S.A. All recommendations for nomination received by the General Counsel and Chief Administrative Officer that satisfy our “advance notice” bylaw requirements relating to such director nominations will be presented to the Board for its consideration. Stockholders must also satisfy the notification, timeliness, consent, and information requirements set forth in our bylaws. These requirements are also described under the section entitled “Stockholder Proposals for the 20232025 Annual Meeting of Stockholders”.Stockholders.”

 

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Corporate Governance Documents

Complete copies of our Corporate Governance Guidelines and committeeCommittee charters are available on the Investor Relations page of our website at ir.aboutcoupang.com.ir.aboutcoupang.com.

Code of Business Conduct and Ethics

Our Code of Business Conduct and Ethics is available on the Investor Relations page of our website at www.ir.aboutcoupang. com.ir.aboutcoupang.com. If the Companywe ever were to amend or waive any provision of itsour Code of Business Conduct and Ethics that applies to the Company’sour executive officers or directors, the Company intendswe intend to satisfy itsour disclosure obligations, if any, with respect to any such waiver or amendment by posting such information on itsour website set forth above rather than by filing a Current Report on Form 8-K.

Stockholder

Communications with the Board

Stockholders and other interested parties may communicate with a member or members of ourthe Board, including the Chair of the Board, Chair of the Audit, Compensation, or Nominating and Corporate Governance Committees, or to the non-management or independent directors. We maintain a “Stockholders Communications Policy” that outlines the applicable procedures and is available on the Investor Relations page of our website at www.ir.aboutcoupang.com.ir.aboutcoupang.com.

Board’s Role in Risk Oversight

OurThe Board’s role in risk oversight at the Company is consistent with the Company’sour leadership structure, with the CEOChief Executive Officer and other members of senior management having responsibility for assessing and managing risks faced by the Companywe face in executing itsour business plans, and ourthe Board and its committees providing oversight in connection with those efforts. These risks include, but are not limited to, financial, legal and regulatory, technological, competitive, and operational risks and exposures.

In addition to the full Board, the Audit Committee plays an important role in the oversight of the Company’sour enterprise risk assessment and management activities, which identify key risks to the Company’sour business, including risks related to cybersecurity,financial reporting, information security, data privacy, and other regulations, and assesses any steps taken to monitor and control such risk. The Audit Committee periodically reviews key enterprise risks with senior management and the Head of Internal Audit.Chief Audit Executive.

The Compensation Committee is charged with ensuring thatoverseeing risks relating to human capital and assessing whether our compensation policies and procedures do not encourage risk-taking in a manner that would have a material adverse impact on the Company.us.

The Nominating and Corporate Governance Committee is charged with overseeing risk related to our governance processes. Each Committee reports its findings to the full Board for consideration.

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Coupang Inc.    |   19

 

 

Director Compensation

In December 2021, ourthe Board adopted a director compensation policy for our non-employee directors. Fordirectors and subsequently amended the portion of 2021 prior topolicy in June 2023 (as so amended, the adoption of such director compensation policy, we compensated our non-employee directors in accordance with practices established by ourNon-Employee Director Compensation Policy”). The Board and, following our initial public offering, ourhas formed the Compensation Committee into oversee, with consultation with ourthe Board and compensation consultants. In accordance with such practices, upon joiningconsultants, the Board in January 2021, Harry You received an award of 207,560 restricted equity units (“REUs”), which are scheduled to vest at the rate of 20% per year on each of the first five anniversaries of his commencement of service as a non-employee director, subject to continued service through each vesting date. In connection with our initial public offering, these REUs converted into restricted stock units (“RSUs”) covering 207,560 shares of our Class A common stock, which continue to be subject to the same vesting conditions. Additionally, Lydia Jett, who left the Board in October 2021, received, in March 2021, an award of RSUs covering 8,571 shares of our Class A common stock, which were scheduled to vest in March 2022. These RSUs did not vest and were instead forfeited upon Ms. Jett’s departure from the Board. During 2021, Matthew Christensen, Neil Mehta, Benjamin Sun, and Kevin Warsh did not receive any compensation for their service as directors.Non-Employee Director Compensation Policy.

Under the director compensation policy adopted in December 2021, each non-employee director will receive the equity compensation for Board services described below. We also will reimburse our non-employee directors for reasonable travel, lodging, and meal expenses incident to meetings of the Board or Committees thereof or in connection with other Board- related business.

The director compensation policy includes a maximum annual limit of $750,000 of cash compensation and equity awards that may be paid, issued, or granted to a non-employee director in any calendar year other than in the non-employee director’s first calendar year of service, in which case the maximum is $1,000,000. The maximum limit does not reflect the intended size of any potential compensation or equity awards to our non-employee directors.

Initial Equity Award: Awards

In connection with joining the Board, a new non-employee director may be granted an equity award in the form of RSUs coveringrestricted stock units, with each such unit representing a numbercontingent right to receive one share of shares of ourthe Company’s Class A common stock havingCommon Stock upon settlement (“RSUs”), with a maximum aggregate value of up to $1,000,000 (as determined by the Board) on the date of grant,, based on the closing price of our Class A common stock on the date of grant. Each initial award will vest on a schedule determined by the Board at the time of grant. If a non-employee director resigns from the Board prior to the vesting date, the unvested portion of any initial award will be forfeited as of the date of resignation. In the event of a “change of control” (as defined in our 2021 Equity Incentive Plan), the unvested portion of any initial award will vest in full.

Annual Equity Award: Awards

On the date of each annual meeting of stockholders, each non-employee director who is serving on ourthe Board, who has no outstanding and unvested stock grant, and will continue to serve on ourthe Board as a non-employee director immediately following the date of such annual meeting, will automatically be granted an equity award in the form of RSUs covering athe number of shares of our Class A common stock having a value of $300,000, based on the closing price of our Class A common stock on the date of grant.

Additionally, each non-employee director will be eligible to earn additional annual retainers for their additional services as follows, in each case in the form of RSUs covering athe number of shares of our Class A common stock having the value set forth below (based on the closing price of our Class A common stock on the date of grant):

$25,000 for service as Lead Independent Director;

$25,000 for service as chair, or $12,500 for service as a member (other than as chair), of our Audit Committee;

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$20,000 for service as chair, or $10,000 for service as a member (other than as chair), of our Compensation Committee; and

$15,000 for service as chair, or $7,500 for service as a member (other than as chair), of our Nominating and Corporate Governance Committee.

Each annual equity award granted, including awards granted for additional services described above, will be scheduled to vest in full on the earlier of the first anniversary of the date of grant or the date of the next annual meeting of stockholders following the date of grant.

If a non-employee director terminates service in aany Board leadership or Committee role prior to the vesting date of their annual award but otherwise remains as a member of the Board, any applicable lead independent director retainer or Committee retainer will vest, unless a different vest date is provided for by the Board, on a pro-rata basis taking account ofto reflect the applicable non-employee director’s length of Board leadership or Committee service, as applicable, during the vesting period. If an incumbent non-employee director is appointed to any new Board leadership or Committee position during his or her tenure on the Board, such non-employee director will be granted an award of RSUs for such new Board leadership or Committee service. The grant date for such partial year committee award will be the date that the non-employee director’s appointment to the applicable Board leadership or Committee position is effective, unless otherwise provided by the Board. The aggregate dollar value of the partial year committee award will be based on the annual retainers set forth above but prorated to reflect the length of service in such new role. Each partial year committee award granted will vest in full on the first annual award vest date to occur after the applicable grant date, subject to the non-employee director’s continued service to the Company through the applicable annual award vest date. Except as otherwise provided by the Board or in any related award agreement or other written agreement between a non-employee director resigns fromand the Board priorCompany, all equity awards granted under the Non-Employee Director Compensation Policy are subject to the vesting date, all unvested annual equity awards, including awards granted for additional services described above, will be forfeited as ofnon-employee director’s continued service to the date of resignation.Company through the applicable vest date. In the event of a “change of control”“Change in Control” (as defined in our 2021 Equity Incentive Plan), all unvested annual equity awards under the Non-Employee Director Compensation Policy, including awards granted for additional services described above, that remain unvested at the time of such Change in Control will vest in full.

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Additionally, under

Limitation on Non-Employee Director Compensation

The Non-Employee Director Compensation Policy includes a maximum annual limit of $750,000 of cash compensation and equity awards that may be paid, issued, or granted to a non-employee director in any calendar year other than in the director compensation policy,non-employee director’s first calendar year of service, in which case the maximum is $1,000,000.

Expense Reimbursement

Under the Non-Employee Director Compensation Policy, each non-employee director who held unvested RSUs asis entitled to reimbursement from us for reasonable travel, lodging, and meal expenses incident to meetings of the date the director compensation policy was adoptedBoard or committees thereof or in December 2021 will not be eligible to receive an annual equity award until the date of the first annual meeting of stockholders that occurs after such outstanding RSUs have become fully vestedconnection with other Board-related business, in accordance with their terms.and subject to our expense reimbursement policy as presented to the Audit Committee of the Board.

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Director Compensation Table

The following table provides information regarding compensation of our non-employee directors for their service as a director for the fiscal year ended December 31, 2021.2023. Employee directors received no additional compensation for their service as a director.

 NameStock Awards(1)Total
 Matthew Christensen
 Lydia Jett$432,407(2)$432,407
 Neil Mehta
 Benjamin Sun
 Kevin Warsh
 Harry You$2,420,150$2,420,150
Name Stock Awards(1) Total
Jason Child $324,992 $324,992
Pedro Franceschi $309,991 $309,991
Neil Mehta $352,484 $352,484
Benjamin Sun $319,986 $319,986
Ambereen Toubassy(2)  $398,090 $398,090
Kevin Warsh $324,992 $324,992
Harry You(3)  

1.1Amounts in this column represent the aggregate grant date fair value of RSUs granted during fiscal 2021,2023, calculated in accordance with FASB ASC Topic 718. For additional information regarding the assumptions underlying this calculation, please read Note 124 in the Notes to Consolidated Financial Statements of our consolidated financial statements for the fiscal year ended December 31, 2021, located in our2023 Annual Report on Form 10-K for such fiscal year.Report. As of December 31, 2021,2023, each of our then-current non-executive directordirectors held the following unvested RSUs: Mr. Christensen: 0; Ms. Jett: 0;Child: 19,151; Mr. Franceschi: 18,267; Mr. Mehta: 0;20,771; Mr. Sun: 0;18,856; Ms. Toubassy: 24,434; and Mr. Warsh: 0;19,151.
2.Ms. Toubassy was appointed to the Board on March 8, 2023 and received an initial equity award upon such appointment with a grant date fair value of $85,604, in addition to her annual equity award for 2023 with a grant date fair value of $312,486.
3.Mr. You: 207,560.

2Ms. Jett was granted 8,571 RSUs in March 2021, which RSUs were forfeited upon her departureYou retired from the Board, effective at our 2023 Annual Meeting of Stockholders on June 15, 2023, and therefore in October 2021.accordance with our Non-Employee Director Compensation Policy, Mr. You did not receive an annual equity award in 2023.

 

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Proxy Statement

 

 

 

PROPOSAL 2: RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Appointment of Independent Registered Public Accounting Firm

The Audit Committee is solely responsible for the appointment, evaluation, compensation, retention, and, if appropriate, replacement of the independent registered public accounting firm retained to audit the Company’sour financial statements. The Audit Committee has selected Samil PricewaterhouseCoopers to serve as our independent registered public accounting firm for 2022.our fiscal year ending December 31, 2024. Samil PricewaterhouseCoopers has served as the Company’sour auditor since 2014.

Stockholder approval is not required to appoint Samil PricewaterhouseCoopers as the independent registered public accounting firm for 2022. Ourour fiscal year ending December 31, 2024. The Board believes, however, that submitting the appointment of Samil PricewaterhouseCoopers to the stockholders for ratification is a matter of good corporate governance. Even if the appointment is ratified, our Audit Committee, in its discretion, may direct the appointment of a different independent registered public accounting firm at any time during the year if it determines such a change would be in the Company’s best interests.interests of the Company or our stockholders. The ratification of the appointment of Samil PricewaterhouseCoopers as our independent registered public accounting firm requires the affirmative vote of a majority of the shares cast in person or by proxy and entitled to vote at the Annual Meeting.

One or more representatives of Samil PricewaterhouseCoopers are expected to be present at the Annual Meeting and will have an opportunity to make a statement if they wish and be available to respond to appropriate questions.

Principal Accountant Fees and Services

The following tables set forth Samil PricewaterhouseCoopers’ aggregate fees for the fiscal years ended December 31, 20212023 and 2020:2022:

  December 31, 2021December 31, 2020 
 Audit Fees(1)$4,131,000$3,040,000 
 Audit-Related Fees(2)115,000 
 Tax Fees 
 All Other Fees(3)5,000 
 Total Fees$4,251,000$3,040,000 
 December 31, 2023December 31, 2022
Audit Fees(1)$7,103,000$6,881,000
Audit-Related Fees
Tax Fees
All Other Fees(2)26,0005,000
Total Fees$7,129,000$6,886,000

1.1Audit fees include the audit of the Company’sour annual financial statements, the review of the Company’sour annual report on Form 10-K for the applicable fiscal year, and the review of the Company’sour quarterly reports on Form 10-Q in 2021,for the applicable fiscal quarters, statutory audits required internationally, and consents for and review of registration statements filed with the SEC or other documents issued in connection with securities offerings. AuditOur 2023 and 2022 audit fees include fees for attestation services incurred in connection with our initial public offering completed in 2021.

2Audit-related fees consist primarily of work related to the Company’s compliance with its obligations underSection 404 of the Sarbanes-Oxley Act of 2002.

2.3All other fees consist primarily of subscription fees to access accounting, tax, and financial reporting content.

 

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Pre-Approval Policies and Procedures

Our Audit Committee charter requires our Audit Committee to pre-approve all audit and permitted non-audit and tax services that may be provided by our independent registered public accounting firm or other registered public accounting firms. The Audit Committee charter also provides that the Audit Committee may establish policies and procedures for its pre-approval of permitted services in compliance with applicable law or stock exchange listing rules. Our Audit Committee has established procedures relating to the approval of all audit and non-audit services that are to be performed by our independent registered public accounting firm and pre-approves all audit and permitted non-audit services provided by our independent registered public accounting firm prior to each engagement. Since our initial public offering,IPO, our Audit Committee pre-approved all services provided by Samil PricewaterhouseCoopers.

Audit Committee Report

The Audit Committee consists solely of independent directors, as required by and in compliance with SEC rules and regulations and the NYSE listing standards. The Audit Committee operates pursuant to a written charter adopted by the Board.

The Audit Committee is responsible for assisting the Board in its oversight responsibilities related to accounting policies, internal controls, financial reporting, and legal and regulatory compliance. Management of the CompanyOur management has the primary responsibility for the Company’sour financial reporting processes, proper application of accounting principles, and internal controls as well as the preparation of its financial statements. The Company’sOur independent registered public accounting firm is responsible for performing an audit of the Company’sour financial statements and expressing an opinion as to the conformity of such financial statements with accounting principles generally accepted in the United States (“U.S. GAAP”).

The Audit Committee has reviewed and discussed the Company’s audited financial statements as of and for the year ended December 31, 2021, with management and the independent registered public accounting firm. The Audit Committee has discussed with the independent registered public accounting firm the matters required to be discussed by the applicable requirementseffectiveness of the Public Company Accounting Oversight Board (“PCAOB”) and the SEC. our internal control over financial reporting.

In addition,performing its functions, the Audit Committee has received the written disclosures and the letter from the independent registered public accounting firm required by applicable requirements of the PCAOB regarding the independent registered public accounting firm’s communications with the Audit Committee concerning independence, and has discussed with the independent registered public accounting firm its independence.has:

Reviewed and discussed the audited financial statements, management’s assessment of the effectiveness of our internal control over financial reporting, and the independent auditors’ evaluation of our system of internal control over financial reporting, included in our 2023 Annual Report with management and Samil PricewaterhouseCoopers;

Discussed with Samil PricewaterhouseCoopers the matters required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board (“PCAOB”) and the SEC; and

Received from Samil PricewaterhouseCoopers the written disclosures and representations required by PCAOB standards regarding Samil PricewaterhouseCoopers independence, and discussed with them matters relating to independence.

Based on the review and discussions described above, the Audit Committee recommended to the Board that the Company’sour audited financial statements be included in itsour 2023 Annual Report on Form 10-K for the year ended December 31, 2021, for filing with the SEC.

The Audit Committee

Jason Child (Chair), Benjamin Sun, Ambereen Toubassy

The foregoing Report of the Audit Committee of the Board of Directors shall not be deemed to be soliciting material or be incorporated by reference by any general statement incorporating by reference this Proxy Statement into any filing under the Securities Act of 1933, as amended (the “Securities Act”), or under the Exchange Act, except to the extent we specifically incorporate this information by reference, and shall not otherwise be deemed to be filed with the SEC under the Securities Act or the Exchange Act. 

 

THE AUDIT COMMITTEE

 

Harry You (CHAIR)

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Benjamin Sun

Neil Mehta


The foregoing Report of the Audit Committee of the Board of Directors shall not be deemed to be soliciting material or be incorporated by reference by any general statement incorporating by reference this Proxy Statement into any filing under the Securities Act of 1933, as amended (the “Securities Act”), or under the Exchange Act, except to the extent the Company specifically incorporates this information by reference, and shall not otherwise be deemed to be filed with the SEC under the Securities Act or the Exchange Act.

Coupang Inc.    |   23

 

 

EXECUTIVE OFFICERS AND KEY EMPLOYEES 

Executive Officers

Below is a list of our current executive officers and certain key employees and their respective ages and a brief account of the business experience of each of them.

NameNameAgeAgePosition
Bom Kim(1)Executive Officers45
Bom Kim*43Chief Executive Officer and Chair of the Board
Gaurav Anand4648Chief Financial Officer
Hanseung Kang5355Representative Director, Business Management
Harold Rogers4547General Counsel and Chief Administrative Officer
Pranam KolariThuan Pham4454Chief Technology Officer
Key Employees
Daejun (“DJ”) Park48Representative Director, Business Development
Minette Bellingan47Representative Director, CPLB
InTae (“Kiro”) Kyung47Representative Director, Coupang PayVice President, Search and Recommendations

*1.       Please see “Nominees for Election to the Board of Directors” for information regarding Mr. Kim.

Executive Officers

Gaurav Anand.Anand. Gaurav Anand has served as our Chief Financial Officer since December 2020 and previously served as our Chief Operating Officer from January 2019 to December 2020. Mr. Anand previously served as the Chief of Staff to our CEOChief Executive Officer from January 2017 to December 2018 and our Chief Financial Officer of Global eCommerce from January 2017 to December 2017. Prior to joining Coupang, Mr. Anand served as Vice President of Finance at Myntra, a fashion subsidiary of Flipkart, from November 2014 to December 2016. Mr. Anand also previously worked at Amazon from 2007 to 2014, holding various Finance positions across its North America retail, Internationalinternational retail, AWS business, and payments business.

Hanseung Kang.Kang. Hanseung Kang has served as our Representative Director of Business Management since November 2020. Prior to joining Coupang, Mr. Kang worked as an attorney at Kim & Chang from February 2013 to November 2020, where his practice focused on crisis management, communication strategy, and government affairs. From August 2011 to February 2013, Mr. Kang served as the Secretary to the President of the Republic of Korea for Legal Affairs. During the prior eighteen years, he served in the Korean judiciary, first as a judge at district courts and later as a presiding judge in the appellate court. Mr. Kang has also served as a Special Counselor to the Legislation and Judiciary Committee of the National Assembly of the Republic of Korea, and as the Counselor for the Judicial Affairs at the Embassy of the Republic of Korea in the U.S. Mr. Kang received his LL.B. from Korea University and attended the Judicial Research and Training Institute of the Supreme Court of Korea.

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Harold Rogers. Rogers. Harold Rogers has served as our General Counsel since December 2021 and as our Chief Administrative Officer since January 2020. Prior to joining Coupang, Mr. Rogers served as Executive Vice President, Chief Ethics and Compliance Officer at Millicom, a global telecommunications company, from August 2016 to December 2019. He was also was previously a Partner at Sidley Austin LLP from January 2013 to July 2016 and an associate attorney from September 2006 to December 2012. He clerked for the Honorable Thomas B. Griffith on the United States Court of Appeals for the D.C.District of Columbia Circuit from 2005 to 2006. Mr. Rogers holds a B.A. in English from Brigham Young University and earned his J.D. from Harvard Law School.

 

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Thuan Pham. Thuan Pham has served as our Chief Technology Officer since September 2020. Prior to joining Coupang, Mr. Pham served as Chief Technology Officer of Uber Technologies, Inc. from April 2013 to May 2020. From December 2004 to January 2013, Mr. Pham served in various Vice President roles at VMWare, Inc., a software and technology company, including as Vice President, R&D - Cloud Management Platform from June 2012 to January 2013. Mr. Pham holds both B.S. and M.S. degrees in Computer Science and Electrical Engineering from the Massachusetts Institute of Technology.

Key Employees

Daejun (“DJ”) Park.Pranam Kolari. DJ ParkPranam Kolari has served as our Representative Director of Business Development since January 2020. In this role, he explores, develops, and leads Coupang’s new services including the food delivery service Coupang Eats to ensure such services can be successfully introduced to customers. Previously, Mr. Park served as our Vice President of Policy fromSearch and Recommendations since January 2019 to January 2020, and as our Senior Director of Policy from May 2012 to December 2018. Prior to joining us, Mr. Park worked at LG Electronics, a multinational electronics company, and Naver, an engineering and development company. He holds a Bachelor’s degree in Business Administration from Hongik University.

Minette Bellingan. Minette Bellingan has2024. Previously Dr. Kolari served as our Representative Director, CPLB since December 2018. In this role, she leads CPLB, which developsVice President, Search Engineering, leading all search and sells private label products and provides compliance servicesdiscovery teams for Coupang from April 2022 to the Coupang family of companies.January 2024. Prior to joining Coupang, she wasDr. Kolari held various leadership roles at Walmart Labs, the Directortechnology division responsible for Walmart’s global e-Commerce initiatives, from August 2021 to March 2022, including most recently as its Vice President of Global SourcingEngineering for Search Technology. Prior to Walmart, Dr. Kolari held various roles at Yahoo, Inc. focusing on personalization and Private Brands at Amazon.com. Ms. Bellingan has over 20 years of experience in private label, manufacturing, operations, and compliance in online and offline retail in Asia, Europe, and the United States. Ms. Bellingan received a Bachelor of Arts degree with honors distinctionsearch ranking from the Central Saint Martins School of Art London, a Masters of Business Administration from the OU Business School London, a Master of Research degree with distinction, andOctober 2007 to August 2012. Dr. Kolari holds a Ph.D. in EngineeringComputer Science from the University of Cambridge.

InTae (“Kiro”) Kyung. Kiro Kyung has served as our Representative DirectorMaryland and a Bachelor of Coupang Pay since April 2020. In this role, he leads our financial technologyEngineering, Computer Science and payment services to provide payment options and other financial services to our customers and merchants. Previously, Mr. Kyung served as our Senior Director Software Engineering, UVCE, from June 2019 to April 2020, and Director Software Engineering from June 2014 to May 2019. Mr. Kyung is an experienced software development engineer and leader who founded two tech startups before joining Coupang. He holds a Bachelor’s degree in Computer Engineering from Chung-AngBangalore University.

 

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Proxy Statement
 

 

 

CERTAIN RELATIONSHIPSRELATIONSHIPS AND RELATED PERSON TRANSACTIONS

Policies and Procedures for Related Person Transactions

OurThe Board has adopted a written related person transaction policy setting forth the policies and procedures for the identification, review, and approval or ratification of related person transactions. This policy covers, with certain exceptions set forth in Item 404 of Regulation S-K under the Securities Act of 1933, as amended, any transaction, arrangement, or relationship, or any series of similar transactions, arrangements, or relationships, in which we and a related person were or will be participants and the amount involved exceeds, or is expected to exceed, $120,000, and a related person has a direct or indirect interest deemed to be material by the Audit Committee. In reviewing and approving any such transactions, our Audit Committee will consider all relevant facts and circumstances as appropriate, including, but not limited to, (a) the risks, costs, and benefits to Coupang, (b) the impact on a director’s independence in the event the related person is a director, immediate family member of a director, or an entity with which a director is affiliated, (c) the terms of the transaction, (d) the availability of other sources for comparable services or products, and (e) the terms available to or from, as the case may be, unrelated third parties or to or from employees generally.

Certain Related Person Transactions

Employment Arrangements

The brother of Bom Kim, our Chief Executive Officer and Chair of the Board, is currently employed by the Company. He does not share a household with Mr. Kim and is not one of our executive officers. In 2021,2023, he earned approximately $323,000$440,000 in salary, bonus, and expat related benefits. He was also granted a restricted stock unit award with respect43,052 RSUs in 2023, which will vest over 2 years, subject to 16,600 shares,his continuous service to the Company through each vesting over one year.date. He participates in compensation and incentive plans or arrangements on the same basis as similarly situated employees.

The sister-in-law of Bom Kim, our Chief Executive Officer and Chair of the Board, is currently employed by the Company. She does not share a household with Mr. Kim and is not one of our executive officers. In 2021,2023, she earned approximately $233,000$256,000 in salary, bonus, and expat related benefits. She was also granted 5,097 RSUs in 2023, which will vest over 2 years, subject to her continuous service to the Company through each vesting date. She participates in compensation and incentive plans or arrangements on the same basis as similarly situated employees.

Other Related Person Transactions

Jane Lauder, the spouse of Kevin Warsh, a member of the Company’s Board, is a director and executive officer of The Estée Lauder Companies Inc. (“Estée Lauder”) and beneficially owns approximately 6% of Estée Lauder’s outstanding common stock. During fiscal 2023, the Company paid Estée Lauder and its subsidiaries approximately $18 million in connection with the Company’s purchases of skin care, makeup, fragrance, hair care, and other related products in the ordinary course of business.

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In January 2024, we completed the acquisition of all of the business and assets of Farfetch Holdings plc (“Farfetch”; our acquisition of all business and assets of Farfetch, the “Farfetch Acquisition”) through our majority owned subsidiary, Surpique LP (“Surpique”), a Delaware limited partnership. Upon the closing of the Farfetch Acquisition, approximately $150 million previously funded by Surpique under a $500 million delayed-draw bridge loan facility was exchanged for equity interests in Surpique and certain of its direct and/or indirect subsidiaries (the “Farfetch Group”), and Surpique made an additional approximately $150 million capital contribution to the Farfetch Group as an equity contribution. Surpique is obligated to fund up to a further $200 million to the Farfetch Group to the extent called by the Farfetch Group on or prior to January 31, 2025. Surpique is owned 80.1% by the Company and 19.9% by certain funds advised or managed by Greenoaks. In connection with the Farfetch Acquisition, each of the Company and Greenoaks contributed, and remains obligated to contribute, capital to Surpique in accordance with their respective ownership interest percentages in Surpique. As part of the acquisition, a subsidiary of Surpique assumed Farfetch’s then outstanding syndicated term loans of $633 million under Farfetch’s existing credit agreement. Neil Mehta, a member of the Company’s Board and the Lead Independent Director, founded and has served as a Managing Partner of Greenoaks since April 2012. In addition, Greenoaks and certain funds and accounts to which Greenoaks serves as the investment adviser and related persons or entities, including Mr. Mehta, collectively beneficially own approximately 3.0% of the Company’s Class A common stock.

Registration Rights Agreement and Limited Liability Company Agreement

We have entered into the Sixth Amended and Restated Registration Rights Agreement (the “Registration Rights Agreement”) containing registration rights and information rights, among other things, with certain holders of common stock. Additionally, we entered into a tenth amended and restated LLC agreement (the “LLC Agreement”) containing voting rights relating to the composition of the board of directors, certain transfer restrictions, certain preemptive rights, and other voting rights, with certain holders of preferred units that were outstanding prior to the corporate conversion completed in connection with our initial public offering. The parties to each of these agreementsthis agreement include the following holders of more than 5% of our capital stock: SVF Investments (UK) Ltd., and entities affiliated with Greenoaks. The parties to each of these agreements also include Bom Kim, our Chief Executive Officer and Chair of the Board. The LLC Agreement terminated upon completion of the corporate conversion completed in connection with our initial public offering.

 

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Standstill Agreement and Voting Agreement

We entered into a holder voting agreement and standstill agreement with SVF Investments (UK) Ltd. Under the standstill agreement, SVF Investments (UK) Ltd. and its controlled affiliates were subject to a standstill with respect to our preferred units and common units, which restricted SVF Investments (UK) Ltd. and its controlled affiliates from beneficially owning more than 45% of the aggregate preferred units and voting common units of our company. Pursuant to the holder voting agreement, SVF Investments (UK) Ltd. also agreed to grant an irrevocable proxy to Bom Kim, our Chief Executive Officer and Chair of the Board, to enable him to vote the necessary number of Class H preferred units and Class J preferred units held by SVF Investments in order for Mr. Kim to hold voting power in our company that is 1% greater than the voting power in our company held by SVF Investments (UK) Ltd. Both the standstill agreement and voting agreement terminated upon completion of our initial public offering.

Other Transactions

In February 2018, in connection with the issuance and sale of certain convertible notes, we entered into a letter agreement with Greenoaks pursuant to which we agreed to provide Greenoaks certain information and other rights. The agreement with Greenoaks terminated upon the initial public offering. In November 2018 and September 2020, in connection with the Class J preferred unit financing, we entered into letter agreements with SVF Investments (UK) Ltd. pursuant to which we agreed to provide SVF Investments (UK) Ltd. certain information and other rights.

Coupang Inc.    |   27

 


SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table sets forth information with respect to the beneficial ownership of our capital stock as of March 31, 20222024 for:

each of our named executive officers;

each of our directors;
each of our named executive officers;

all of our executive officers and directors as a group;
each of our directors;

each person or group of affiliated persons known by us to beneficially own more than 5% of our Class A common stock or Class B common stock.
all of our executive officers and directors as a group; and

each person or group of affiliated persons known by us to beneficially own more than 5% of our Class A common stock or Class B common stock.

We have determined beneficial ownership in accordance with the rules and regulations of the SEC, and the information is not necessarily indicative of beneficial ownership for any other purpose. Except as indicated by the footnotes below, we believe, based on information furnished to us, that the persons and entities named in the table below have sole voting and sole dispositive power with respect to all shares that they beneficially own, subject to applicable community property laws.

The amounts and percentages of shares beneficially owned are reported based on the basis of SEC regulations governing the determination of beneficial ownership of securities. Applicable percentage ownership is based on 1,586,254,5941,620,251,168 shares of Class A common stock and 174,802,990 shares of Class B common stock, in each case, outstanding as of March 31, 2022.2024. In computing the number of shares beneficially owned by a person and the percentage ownership of such person, we deemed to be outstanding all shares subject to options held by the person that are currently exercisable, or exercisable within 60 days of March 31, 20222024, or issuable pursuant to restricted stock units that vest within 60 days of March 31, 2022.2024. However, we did not deem such shares outstanding for the purpose of computing the percentage ownership of any other person. In addition, under SEC rules, more than one person may be deemed to be a beneficial owner of the same securities and a person may be deemed to be a beneficial owner of securities as to which such person has no economic interest.

Unless otherwise indicated, the address for each beneficial owner listed in the tables below is c/o Coupang, Inc., Tower 730, 570, Songpa-daero, Songpa-gu, Seoul, Republic of Korea 05510.720 Olive Way, Suite 600, Seattle, Washington 98101, U.S.A.

 

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Voting Shares Beneficially Owned
 Class A Common StockClass B Common Stock% Total Voting Power(1)

Name of Beneficial Owner

 

Named Executive Officers and Directors

 

Shares%Shares% 
Bom Kim(2)177,372,725100%76.4%
Gaurav Anand(3)1,807,500*
Hanseung Kang(4)225,197*
Harold Rogers(5)513,500*
Thuan Pham(6)673,968*
Jason Child*
Pedro Franceschi(7)28,571*
Neil Mehta(8)102,917,8346.5%1.5%
Benjamin Sun(9)10,203,618*
Kevin Warsh320,662*
Harry You70,083*
All directors and executive officers
as a group (11 persons) (10)
116,760,9337.4%177,372,725100%78.2%
Other > 5% Security Holders 
SVF Investments (UK) Limited(11)461,156,41329.1%6.9%
Entities associated with Greenoaks
Capital Partners, LLC(12)
102,917,8346.5%1.5%
Voting Shares Beneficially Owned
                            Class A
                            Common Stock
                               Class B
                               Common Stock
% Total
Voting
Power(1)
Name of Beneficial OwnerShares%Shares%
Named Executive Officers and Directors     
Bom Kim(2)181,410,881100%76.5%
Gaurav Anand(3)3,407,500**
Hanseung Kang(4)418,330**
Harold Rogers(5)996,021**
Tae Jung Kim(6)182,408**
Jason Child30,345**
Pedro Franceschi(7)53,528**
Neil Mehta(8)48,036,7603.0%*
Benjamin Sun(9)9,353,768**
Ambereen Toubassy6,020**
Kevin Warsh424,975**
All directors and executive officers as a group
(11 persons)(10)
62,735,7853.9%181,410,881100%77.3%
Other > 5% Security Holders 
Entities associated with SVF Investments (UK) Limited(11)396,156,41324.5%5.9%
Baillie Gifford & Co(12)166,669,36510.3%2.5%
Entities associated with Morgan Stanley(13)81,988,7405.1%1.2%

* Represents less than one percent (1%).

1.*Represents less than one percent (1%).

1Percentage of total voting power represents voting power with respect to all shares of our Class A common stock and Class B common stock, as a single class. The holders of our Class B common stock are entitled to 29 votes per share, and holders of our Class A common stock are entitled to one vote per share.

2.2Consists of (a) 174,802,990 shares of our Class B common stock held by Mr. Kim and (b) 2,569,7356,607,891 shares of our Class B common stock subject to an option that is exercisable or will become exercisable within 60 days of March 31, 2022.2024.

3.3Consists of (a) 1,537,5001,787,500 shares of our Class A common stock held by Mr. Anand, (b) 120,000 restricted stock units that will vest within 60 days of March 31, 2022, and (c) 150,000 shares of Class A common stock subject to an option that is exercisable or will become exercisable March 31, 2022. Includes 679,000 shares of Class A common stock pledged as collateral to secure certain personal indebtedness.

4Consists of (a) 187,664 shares ofour Class A common stock held of record by the Gaurav Anand 2021 Trust, for which Mr. Kang and (b) 37,533 restricted stock units that will vest within 60 days of March 31, 2022.

5Consists of (a) 50,000 share of Class A common stock held by Mr. Rogers, (b) 51,500 restricted stock units that will vest within 60 days of March 31, 2022Anand’s spouse serves as the trustee, and (c) 412,0001,470,000 shares of our Class A common stock subject to an option that is exercisable or will become exercisable within 60 days of March 31, 2022.2024. Includes 679,000 shares of our Class A common stock pledged as collateral to secure certain personal indebtedness.

4.6Consists of (a) 461,468342,951 shares of our Class A common stock held by Mr. Kang, (b) 19,637 shares of our Class A common stock held by Mr. Kang’s spouse, (c) 2,100 shares of our Class A common stock held by Mr. Kang’s child, and (d) 53,642 RSUs that will vest within 60 days of March 31, 2024.
5.Consists of (a) 95,936 shares of our Class A common stock held by Mr. Rogers, (b) 76,085 RSUs that will vest within 60 days of March 31, 2024, and (c) 824,000 shares of our Class A common stock subject to an option that is exercisable or will become exercisable within 60 days of March 31, 2024.
6.Consists of 182,408 shares of Class A common stock held by Mr. PhamTae Jung Kim, our former Vice President of Digital Customer Experience. Mr. Kim retired from the Company, effective as of January 19, 2024, and all RSUs previously granted to Mr. Kim that had remained unvested as of such date were forfeited.
7.Consists of (a) 32,100 shares of our Class A common stock held by Mr. Franceschi and (b) 212,500 restricted21,428 shares of our Class A common stock units that will vest within 60 days of March 31, 2022.

7Consists of 28,571 shares held of record by TDB Capital LLC, for which the Mr. Franceschi is a managing member and shares voting and investment control with respect to such shares. Mr. Franceschi disclaims beneficial ownership of the sharessecurities held by TDB Capital LLC, except to the extent of his pecuniary interest therein.

8.8Consists of the(a) 30,625 shares listed in footnote 12. Mr. Mehta is a managing member of Greenoaks, with respect to the shares ofour Class A common stock directly held by Mr. Mehta and (b) 48,006,135 shares of our Class A common stock held by certain funds and accounts to which Greenoaks serves as the Greenoaks Funds (as defined in footnote 12)investment adviser and related persons or entities, including Mr. Mehta, certain estate planning vehicles, and by Greenoaks Capital Management LLC. Therefore,LLC (collectively, the “Greenoaks Funds”). Includes 21,694,386 shares of our Class A common stock pledged as collateral to secure certain personal indebtedness. Mr. Mehta serves as a Managing Director of Greenoaks and may be deemed to share voting power and dispositive power over the shares held by these entities.the Greenoaks Funds. Mr. Mehta disclaims beneficial ownership in the securities held by Greenoaks Funds to the extent of its or his pecuniary interest, if any, therein. The address of each of the Greenoaks Funds is 4 Orinda Way, Building C, Suite 200, Orinda, California 94563. Based on the Form 4 filed by Mr. Mehta and Greenoaks on March 18, 2024.
9.Consists of (a) 3,941,562 shares of our Class A common stock held by LaunchTime; (b) 2,869,421 shares of our Class A common stock held by Sun Brothers LLC (“Sun Brothers”); (c) 2,239,473 shares of our Class A common stock held by Sun Brothers II LLC (“Sun Brothers II” and, collectively with LaunchTime and Sun Brothers, the “Sun Brothers Entities”); and (d) 303,312 shares of our Class A common stock held by Mr. Sun. Includes 21,694,3865,385,056 shares of our Class A common stock pledged as collateral to secure certain personal indebtedness.

9Consists of (a) 3,941,562 shares of Class A common stock held by LaunchTime LLC (“LaunchTime”), (b) 2,869,421 shares of Class A common stock held by Sun Brothers LLC (“Sun Brothers”), (c) 2,389,473 shares of Class A common stock held by Sun Brothers II LLC (together with Sun Brothers, the “Sun Brothers Entities”), and (d) 1,003,162 shares of Class A common stock held by Mr. Sun. Mr. Sun is a Partner at Primary Venture Partners, which is the general partner of each of LaunchTime and the Sun Brothers Entities. The address for LaunchTime and the Sun Brothers entitiesEntities is c/o Primary Venture Partners, 19 West 24th24th Street, New York, New York 10010.

Coupang Inc.    |   29


10.10Consists of (a) 115,777,40060,306,611 shares of our Class A common stock held by all directors and executive officers as a group, (b) 421,533 restricted stock units135,174 RSUs that will vest within 60 days of March 31, 20222024, and (c) 562,0002,294,000 shares of our Class A common stock subject to options that are exercisable or will become exercisable within 60 days of March 31, 2022.2024. Also consists of (a) 174,802,990 shares of Class B common stock held by Mr. Kim and (b) 2,569,7356,607,891 shares of Class B common stock subject to an option that is exercisable or will become exercisable within 60 days of March 31, 2022.2024.

 

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11.11ConsistsBased solely on the Schedule 13G/A filed by SB Investment Advisers (UK) Limited (“SBIA UK”) and SVF Investments (UK) Limited (“SVF Investments” and, together with SBIA UK, the “SB Entities”) on February 13, 2024. According to the Schedule 13G/A, consists of 461,156,413396,156,413 shares of our Class A common stock held of record by SVF Investments, (UK) Limited (“SVF Investments”). The address for SVF Investments is 69 Grosvenor Street, London, United Kingdom W1K 3JP. SB Investment Advisors (UK) Limited (“of whom SBIA UK”)UK has been appointed as alternative investment fund manager (“AIFM”) of SVF Investments (UK) Ltd., is exclusively responsible for managing of SVF Investments in accordance with the Alternative Investment Fund Managers Directive, andmanager. SBIA UK is authorized and regulated by the UK Financial Conduct Authority accordingly. As AIFM of SoftBank Vision Fund, SBIA UKand is exclusively responsible for making all final decisions related to the acquisition, structuring, financing, voting, and disposal of SoftBank Vision Fund’s investments, including investments held bySVF Investments’ investments. As a result of these relationships, each of the SB Entities may be deemed to share beneficial ownership of the securities disclosed herein. The address for SVF Investments a subsidiary controlledand SBIA UK is 69 Grosvenor Street, London, W1K 3JP, United Kingdom.
12.Based solely on the Schedule 13G/A filed by SoftBank Vision Fund.

12GreenoaksBaillie Gifford & Co on March 6, 2024. According to the Schedule 13G/A, Baillie Gifford & Co has sole voting power over 116,855,894 shares of our Class A common stock, shared voting power over no shares, sole dispositive power over 166,669,365 shares of our Class A common stock, and shared dispositive power over 102,917,834no shares. Shares reported as being beneficially owned by Baillie Gifford & Co are held by Baillie Gifford & Co. and/or one or more of its investment adviser subsidiaries, which may include Baillie Gifford Overseas Limited, on behalf of investment advisory clients, which may include investment companies registered under the Investment Company Act, employee benefit plans, pension funds or other institutional clients. The address for Baillie Gifford & Co is Calton Square, 1 Greenside Row, Edinburgh, EH1 3AN, Scotland, United Kingdom.
13.Based solely on the Schedule 13G/A filed by Morgan Stanley and Morgan Stanley Investment Management Inc. (collectively, the “MS Entities”) on February 8, 2024. According to the Schedule 13G/A, Morgan Stanley has sole voting power over no shares, shared voting power over 78,114,639 shares of Coupang’sour Class A common stock, sole dispositive power over no shares, and shared dispositive power over 81,988,740shares of our Class A common stock and Morgan Stanley Investment Management Inc., a wholly-owned subsidiary of Morgan Stanley, has sole voting power over no shares, shared voting power over 77,270,928 shares of our Class A common stock, sole dispositive power over no shares, and shared dispositive power over 81,086,822 shares of our Class A common stock. Greenoaks is an investment adviser to certain funds and accounts (the “Greenoaks Funds”), with respect toThe shares reported on such Schedule 13G reflect shares of our Class A common stock directly heldbeneficially owned, or that may be deemed to be beneficially owned, by the Greenoaks Fundscertain operating units of Morgan Stanley and related persons or entities, including Neil Mehtaits subsidiaries and Benjamin Peretz, each of whom are managing members of Greenoaks, certain estate planning vehicles, and by Greenoaks Capital Management LLC.affiliates. The address of each of these entitiesfor the MS Entities is 535 Pacific Avenue, 4th Floor, San Francisco, California 94133.1585 Broadway, New York, NY 10036.

 

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Pledge of Common Stock By Affiliates

In March 2021, the Board adopted a policy prohibiting employees, officers, and directors from directly or indirectly, holding the Company’s securities in a margin account or otherwise pledging the Company’s securities as collateral for a loan without prior approval from the Nominating and Corporate Governance Committee. Pursuant to such policy, approval may be granted where an officer or director wishes to pledge the Company’s securities as collateral for a loan and clearly demonstrates the financial capacity to repay the loan without resort to the pledged securities. As reflected under “Security Ownership of Certain Beneficial Owners and Management,” certain shares held by Gaurav Anand, our Chief Financial Officer, and Neil Mehta a memberand Benjamin Sun, members of ourthe Board, were pledged as collateral to secure certain personal indebtedness.

Delinquent Section 16(a) Reports

Section 16(a) of the Exchange Act requires our directors, executive officers, and persons who beneficially own more than 10% of our common stock to report their ownership of the Company’s equity securities and any subsequent changes in that ownership to the SEC. Based on a review of those reports and written representations given to us by our directors and executive officers, we believe that during our fiscal year ended December 31, 2023, all transactions were reported on a timely basis except for a Form 4 filed by Neil Mehta on March 6, 2024 reporting a gift of securities to a certain estate planning vehicle to which Mr. Mehta formerly served as trustee.

 

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EQUITY COMPENSATION PLAN INFORMATION

The following table presents information as of December 31, 20212023 with respect to compensation plans under which shares of our Class A common stock and Class B common stock may be issued.

Plan Category
Number of securities to be
issued upon exercise of
outstanding options,
warrants, and rights
(#)
Weighted average
Weighted-average
exercise price of
outstanding options,
warrants, and
rights ($)(1)

($)
Number of securities
remaining available for
future issuance under
equity compensation plans (excluding
(excluding securities in
column (a)(#))(2)

(#)
(a)(a)(b)(b)(c)
Equity Compensation Plans
Approved By Security Holders
2021 Equity Incentive Plan12,731,39644,520,344(4)130,113,391261,880,215
Equity Compensation Plans Not Approved By Security Holders
Coupang, LLC Amended and Restated 2011 Equity Incentive Plan(3)42,414,68419,187,848(5)$5.157.60

1.1Reflects the weighted average exercise price of stock options only. As RSU awards have no exercise price, they are excluded from the weighted average exercise price calculation set forth in column (b).

2.2The aggregate number of shares of our sharesClass A common stock available for future issuance under the 2021 Equity Incentive Plan (the “2021 Plan”) will automatically increase on January 1st of each year beginning infor a period of ten years commencing on January 1, 2022 and ending with a final increase on January 1, 2031, in an amount equal to five percent of the total number of shares of the Company’sour capital stock outstanding on December 31st of the preceding year. Theyear; provided, however that the Board may provide that there will be noact prior to January 1st increase in the shares available for future issuance for any suchof a given year orto provide that the increase in the shares available for future issuance for any such year will be a smallerlesser number of shares than would otherwise occur under the automatic increase.of our Class A common stock.

3.3For additional information relating to the Coupang, LLC Amended and Restated 2011 Equity Incentive Plan (the “2011 Plan”), please refer to Note 124 to our consolidated financial statements for the fiscal year ended December 31, 20212023 located in our 2023 Annual Report on Form 10-K for such fiscal year.Report.

4.4Consists of outstanding RSU awards covering an aggregate of 12,731,39644,520,344 shares of our Class A Common Stock.

5.5Consists of outstanding (i) stock options exercisable for an aggregate of 25,027,38710,835,008 shares of our Class A Common Stock, (ii) stock options exercisable for an aggregate of 6,607,891 shares of our Class B Common Stock, and (iii) RSU awards covering an aggregate of 10,779,4061,744,949 shares of our Class A Common Stock.

 

 

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Proxy Statement
 

 

 

 

NAMED EXECUTIVE OFFICER COMPENSATION

Compensation Discussion and Analysis

This Compensation Discussion and Analysis (“(this “CD&A”&A) describes the material components of our 2023 executive compensation program during fiscal year 2021 and provides an overview of our overall compensation philosophy and objectives for our named executive officers (“NEOs”(collectively, “NEOs” and, each, an “NEO).

Our pay-for-performance driven compensation philosophy and practices are designed to be directly tied to increased stockholder value. As a result, our NEO compensation program is heavily weighted toward providing multi-year equity awards, which are intended to foster a founder’s mentality and entrepreneurial spirit to incentivize long-term stock price appreciation.

Coupang’sOur NEOs for fiscal year 2021 are:2023 were:

NameTitle
Bom KimChief Executive Officer
and Chairman of the Board
Gaurav AnandChief Financial Officer
Hanseung KangRepresentative Director, Business Management
Harold RogersGeneral Counsel &and Chief Administrative Officer
Thuan PhamTae Jung Kim(1)Chief Technology OfficerVice President of Digital Customer Experience
1.      Mr. Tae Jung Kim retired from the Company, including from his position as our executive officer, on January 19, 2024.

 

Objectives, Philosophy, and Elements of Executive Compensation

We’re on a mission to create a world where customers wonder “How did we ever live without Coupang?” In order, and to fulfill ourthis mission we must hire, motivate, and retain the best. We believe our compensation program, including and especially our executive compensation program, is keycritical to meeting this goal,achieve our mission, and our executive compensation philosophy aims to achieve the following mainprimary objectives:

attract, retain, and rewardincentivize highly qualified executives who can help us achieve our mission to “wow” the customer and who are capable of advancingcan advance our financial goals and, ultimately, creatingenhance and maintainingmaintain our long-term equity value;

provide incentives that motivate and rewardrecognize performance; and

provide total compensation that is competitive in the markets where we seek executive talent.

OurBased on the objectives above, our executive compensation program generally consists of,aims to attract and is intended to strike a balance among, the following two principal components:retain top talent by offering competitive base salary andsalaries, long-term incentive compensation, and, where appropriate and in the formbest interest of stockholders, retention incentives. The program further aligns incentives with those of our stockholders by designating a significant portion of their total compensation to be composed of multi-year equity awards.

This compensation philosophy of focusing on long-term customer and stockholder value and rewarding performance, as seen in our executive compensation program, has resonated, and continues to resonate, through our compensation program for employees at all levels. For example, our compensation program provides equity awards, including regular equity refresh grants, to the vast majority of our corporate employees. The equity compensation program is designed to further align the compensation of our employees with the long-term performance of our common stock and stockholder and customer interests.

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How We Determine Executive Compensation

Historically, the initialOur compensation arrangements with our executive officers, including the NEOs, have been determined in arm’s-length negotiations with each individual. The compensation arrangements have been influenced by a variety ofreflect various factors and considerations, including but not limited to the following (each as of the time of the applicable compensation decision):

32   |   Proxy Statement


the strategic importance of the position and our existingcurrent business needs;

guidance from our compensation consultant;

generally available market surveys;

benchmarking by role and/or scope of responsibilities from our selected compensation peer group; and

the compensation levels of our other executive officers.

The Compensation Committee, together with the Section 16 Equity Committee, sets the compensation for our executive officers at levels that it believes are competitive and appropriate for each executive officer, including each NEO, and that are intended to reflect the varying roles and responsibilities of each individual. We believe that executive payExecutive compensation decisions require consideration of many relevant factors, which may vary from year to year.

Each of the two main elementselement of our executive officer compensation program (base salary and long-term incentive compensation in the form of equity awards) is intended to fulfill one or more of our overall compensation objectives in a complementary manner. Salary providesmanner and, ultimately, to maximize long-term stockholder value. For example, the markets from which we seek executive talent have been and remain highly competitive. Providing a consistent and competitive level of income and long-term incentive compensationfor our executives in the form of equity awards is designedcompetitive base salary, long-term incentive compensation, and/or, where appropriate and in the best interest of stockholders, retention incentives, helps us to align each executive officer’s efforts withattract, motivate, and retain highly qualified executives who can help us achieve our value overmission to “wow” the long term.

Sincecustomer. Further, by structuring a significant portion of our executive compensation to be in the form of equity awards that vest over the long terma period of years, our executive compensation program directly ties a significant portion of our executive compensation to our long-term equity value, incentivizing our executives to focus on driving long-term stock price appreciation and long-term customer and stockholder value.

Since a significant portion of our long-term executive compensation is multi-year, variable, at-risk, and at-risk,closely aligned with our corporate and financial performance, we believe our executive compensation program is reasonable, competitive, and appropriately balances the goals of attracting, motivating, rewarding,retaining, and retaining individualsincentivizing highly qualified executives while directly aligning their interests with those of our stockholders.

Compensation Setting Process

Our Compensation Committee is responsible for the oversight of our executive compensation program which isand regularly reviewedreviews and discusseddiscusses the program with management to assess alignmentwhether it is aligned with our shortshort- and long-term goals and objectives given the dynamic nature of our business and the markets in which we compete for talent.

Role of the Compensation Committee and Management

The Compensation Committee of the Board of Directors is appointed by ourthe Board of Directors and has responsibilities related to the overall compensation of our directorsBoard members and executive officers and the development and administration of our executive compensation program. Our Compensation Committee consists solely of independent members of the Board of Directors. In December 2023, pursuant to the delegation authority set forth in the Compensation Committee charter, the Compensation Committee formed the Section 16 Equity Committee as a subcommittee thereof for the purpose of granting equity awards under our compensation plans in accordance with Rule 16b-3 under the Exchange Act, consisting solely of two members of the Compensation Committee, each of whom qualifies as a “non-employee director” for purposes of Rule 16b-3 under the Exchange Act.

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The Compensation Committee reviews and approves all non-equity components of compensation paid to, and the Section 16 Equity Committee reviews and approves all equity components of compensation awarded to, our executive officers, including our NEOs. Historically, management has providedManagement provides recommendations with respect to the compensation of our executive officers, which may be based upon, among other factors, those discussed below. The Compensation Committee discusses and makesthe Section 16 Equity Committee each discuss and make final determinations with respect to executive compensation matters within their respective scope of responsibilities without the CEOChief Executive Officer present during discussions and decisions related to the CEO’sChief Executive Officer’s compensation. From time to time, various other members of management and other employees as well as outside advisors or consultants may be invited by the Compensation Committee or the Section 16 Equity Committee, as applicable, to make presentations, provide financial or other background information or advice, or otherwise participate in the meetings of the Compensation Committee meetings,or the Section 16 Equity Committee, as applicable, although such members of management are not present when their compensation is being deliberated upon or approved.

The Compensation Committee meets periodically throughout the year to manage and evaluate our overall executive compensation program, and reviews and approves the principal non-equity components of executive compensation (baseprogram. The Section 16 Equity Committee meets on an as-needed basis throughout the year to review and approve the principal equity components of our executive compensation program. For 2023, the principal components of our executive compensation program were: base salary, and long-term incentive compensation, in the form of equity awards) for our executive officers on an annual basis.and retention incentives. In making executive compensation decisions, in addition to the considerationsfactors discussed below, the Compensation Committee alsoand the Section 16 Equity committee each generally takestake into consideration company performance, each executive officer’s individual performance in light of the applicable executive officer’s role and responsibilities, and the need to retain existing talent in a highly competitive industry.

Coupang Inc.    |   33

talent market in which we compete.


Role of the Compensation Consultant

The Compensation Committee has the authority to retain independent compensation consultants to assist in its evaluation of executive compensation, including the authority to approve the consultant’sconsultants’ fees. In 2021,2023, the Compensation Committee retained Compensia, Inc. (“Compensia”), a national compensation consulting firm in the United States, as its independent compensation consultant. Compensia is retained by and reports directly to the Compensation Committee, assists management in preparing for specified committee meetings, and participates in committee meetings upon request.

Compensia periodically informs the Compensation Committee on market trends and practices, as well as regulatory issues and developments and how they may impact the Company’sour executive compensation program. For 2021,2023, Compensia also:

reviewedassisted in developing a relevant group of peer companies to help the Compensation Committee and updated the Company’s peer groupSection 16 Equity Committee determine the appropriate level of overall compensation for our executive officers and director compensation benchmarking;directors;

reviewed market dataassisted the Compensation Committee and advised the committee regardingSection 16 Equity Committee with their respective assessments of the level, structure, and structureelements of the compensation for the Company’seach executive officers;officer, including by providing market data and insights to ensure a competitive compensation framework;

provided input regarding the adoption of the Executive Severance Policy;guidance and benchmarking related to disclosures in this Proxy Statement; and

reviewed and advised the Compensation Committee regarding outside director compensation; and

provided assistance with and market perspective on the Company’sour broader equity compensation strategy, including review of market-based aggregate equity usage metrics.strategy.

Compensia does not provide any other services to the Company.us. The Compensation Committee has assessed the independence of Compensia pursuant to NYSE rules and the CompanyCompensation Committee concluded that the work performed by Compensia for the Compensation Committee did not raise any conflicts of interest.

36   | 2024 Coupang Proxy Statement


Comparison to Relevant Peer Group

The Compensation Committee assessesGiven the competitivenesscomplex and multi-dimensional nature of each NEO’sexecutive compensation againstdecisions, the compensation peer group, as discussed below. This is one factor that the Compensation Committee considers when it sets pay levels for our NEOs, as the Compensation Committee does not believe it is appropriate to establish compensation levels based only on market practices. The Compensation Committee believes that determining executive compensation decisions are complex and requirerequires a deliberate and case-by-case review of Company and individual performance,a broad range of factors, as well as peer compensation levels. Thean in-depth and multi-faceted analysis of each such factor. These factors that influence the amount of compensation awarded include but are not limited to:

personal performance and contributions;

experience and past performance inside or outside the Company;

34   |   Proxy Statement

(i) personal performance and contributions; (ii) experience and past performance inside or outside the Company; (iii) role and responsibilities within the Company; (iv) market competition for a particular position; (v) tenure with the Company and associated institutional knowledge; (vi) long-term potential with the Company; and (vii) innovative thinking and leadership.


role and responsibilities within the Company;

market competition for a particular position;

tenure with the Company and associated institutional knowledge;

long-term potential with the Company; and

innovative thinking and leadership.

Accordingly,One of several factors the Compensation Committee didconsiders in determining executive compensation is the competitiveness of our executive compensation program against that of our compensation peer group. In doing so, and in line with its belief that executive compensation decisions should not targetrely solely on any single factor or be based on a one-dimensional view, the Compensation Committee uses market data to assess the overall competitiveness and reasonableness of our executive compensation program, rather than targeting percentile ranks of specific compensation elements or total target direct compensation against the market data. Instead, theThe Compensation Committee used market data to assess the overall competitiveness and reasonablenessalso considered a comprehensive list of the Company’s executive compensation program. Infactors in developing the compensation peer group for 2021, the Compensation Committee considered a number of factors,2023, including:

Actual experience in the talent market (companies from which we source and potentially lose executive talent);

Scale and complexity (using revenue, earnings, and market capitalization);

Geography (preference for companies with significant talent presence in the San Francisco Bay Area);Geography; and

Company business characteristics (for example, comparably sized high-growth technology companies, technology-oriented gig economy companies, retail and marketplace platforms,companies, global operations, and other high growth indicators).

For 20212023 compensation decisions, the Compensation Committee utilized the peer group set forth below. The changes from the 2022 peer group were due to changes in the business of the applicable companies, for example, conversion from a publicly-traded company to a privately-held company. MercadoLibre was added to the peer group in light of its business scope, market capitalization, and global presence.

20212023 Peer Group
AirbnbPinterestMercadoLibreSnap
Blocksalesforce.comPalantir TechnologiesSnowflake
ChewyServiceNowPayPal HoldingsSplunk
ContextLogicDoorDashShopifyPinterestUber Technologies
DoorDasheBaySnapsalesforce.comWayfair
eBayExpedia GroupSplunkSeaWorkday
ExpediaIntuitServiceNowZillow GroupTwitter
IntuitLyftUber Technologies
LyftShopifyWayfair
Palantir TechnologiesWorkday
PayPal HoldingsZillow Group

 

 

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Proxy Statement
 

 

 

 

Elements of NEO Compensation

Our executiveNEO compensation program is comprised of the following key components:

ComponentObjectiveObjectiveKey Features
Base SalaryRecognizes market factors, as well as individual experience, performance, and level of responsibility.Attract and retain talent and provide executives with cash income predictability and stability.
Long-Term Equity IncentivesCreates a strong link between pay and performance. The realized value of these equity awards over time has a direct relationship to our stock price and establishes an incentive for our NEOs to create sustainable and long-term value for our stockholders, while retaininghelping retain our NEOs in a highly competitive market.

Variable, at-risk compensation in the form of options, RSUs, and restricted stock units (“RSUs”performance-based RSUs (the “PSUs) that vest upon satisfaction of certain service-based and/or performance-based vesting conditions.

Generally granted as multi-year equity awards to foster a founder’s mentality and entrepreneurial spirit.

 

From time to time, we pay our employees in a currency other than U.S. Dollars. To the extent any amount of our employee compensation was paid in a currency other than U.S. Dollars, such amounts are reported by converting the amounts from the applicable currency to U.S. Dollars using the one-year average exchange rate for the applicable calendar year and currency, consistent with the conversion rate we use for various financial and accounting purposes. All amounts presented in this Proxy Statement have been rounded to the nearest whole dollar.

Base Salary

AnnualTypically, annual base salaries for our NEOs are set in March of each year, retroactive to January 11st of that year. InAccordingly, in March 2021,and December 2023, the Compensation Committee reviewed the base salaries of our executive officers, including our NEOs, taking into consideration the recommendations of our CEOChief Executive Officer (except with respect to his own base salary), as well as the other factors described above. Following this review,Based on these reviews, in December 2023, the Compensation Committee determined to maintain the annual base salaries of each of our NEOsMessrs. Bom Kim, Gaurav Anand, Han Seung Kang, and Harold Rogers at their 2020 level. For 2021,prior year levels and, in the base salariescase of Messrs.Mr. Tae Jung Kim Anand, Pham, Kang, and Rogers were $850,000,who was appointed as our executive officer in April 2023, at the level at the time of such appointment, at $1,100,000, $420,000, $500,000, 1 billion Korean Won (“KRW”) (equivalent to 873,805 USD converted from Korean Won to U.S. dollars using the average exchange rate for the twelve months ended December 31, 2021 of ₩1,144 to $1.00 USD)approximately $766,043), $450,000, and $450,000,$350,064, respectively.

BonusesNew Hire and Retention Incentives

From time to time, we may award guaranteed, sign-on andor discretionary bonuses to attract or retain executive talent. Generally, sign-on bonuses are used to incentivize candidates to leave their current employers, including used to offsetby offsetting the loss of unvested compensation they may forfeit as a result of leaving their current employers. The Compensation Committee may also from time to time provide one-time or recurring incentives to encourage long-term service by our executives and to allow our executive compensation program to stay competitive during times of a highly competitive talent market and/or unexpected market disruptions.

In June 2022, Mr. Rogers’ employment arrangement provides forAnand was awarded a $100,000 cash retention bonus to beof $2 million, which vests in equal quarterly installments over a one-year period commencing July 1, 2022. In addition, in December 2023, Mr. Anand was awarded a retention bonus of $600,000, which is paid onin equal quarterly installments over a one-year period commencing January 6th of each calendar year, subject to his continued employment on each applicable payment date.

1, 2024. Mr. Kang’s employment arrangement provides for a long-term service bonus of 500 million KRW per year (equivalent to encourage long- term service by Mr. Kang. One quarter of the long-term service bonus of $436,903 (converted from Korean Won to U.S. dollars using the average exchange rate for the twelve months ended December 31, 2021 of ₩1,144 to $1.00 USD)approximately $383,021), is paid quarterly on the last compensation payment date of the quarter, subject to Mr. Kang’s continued employment onthrough each applicable payment date. In addition, in June 2022, Mr. Kang was awarded a retention bonus of $1 million, which vested in equal quarterly installments over a one-year period commencing July 1, 2022. Mr. Rogers’ employment arrangement provides for a $100,000 annual cash retention bonus to be paid on each anniversary of his initial appointment date, subject to his continued employment through each applicable payment date. In addition, Mr. Rogers was awarded retention bonuses of $1 million, which vested in equal quarterly installments over a one-year period commencing July 1, 2022, and $220,000, which is paid over a one-year period commencing January 1, 2024, in June 2022 and in December 2023, respectively.

 

36   38   |2024 Coupang Proxy Statement

 

 

Long-Term Equity Incentives

We view long-term incentive compensation in the form of equity awards as a critical element of our executive compensation program. As such, a significant portion of our NEO total compensation over the long-term is stock-based compensation designed to create a strong and direct link between pay and performance. While the Compensation Committee has historically not granted equity on an annual basis, its pastThe Section 16 Equity Committee’s practice has beenis to grant multi-year equity awards on a periodic basis at levels designed to provide a strong alignment between the recipient and our stockholders and to encourage retention over the vesting period. The realized value of these equity awards over time has a direct relationship to our stock price and establishes an incentive for our NEOs to create sustainable, long-term value for our stockholders, while retaining our NEOs in a highly competitive market.

Our compensation philosophy focuses on the alignment of employee compensation with the long-term performance of our common stock and stockholder and customer interests. Accordingly, in connection withSince our IPO, we became the first company in Korea to make frontline employees stockholders at scale, providing approximately 39,000 frontline workers with RSU awards. Awards to frontline employees had an aggregate grant date fair value of approximately $68 million, based on the per share value of our Class A common stock at the IPO. In addition, we have historically offered equity to the vast majority of our corporate employees, and as a result, most of our employees held stock options and/or RSUs at the IPO. These awardsNEOs were designed to further align the compensation of our employees with the long-term performance of our common stock following the IPO and stockholder and customer interests.

Prior to becoming a public company, we granted threetwo types of equity awards to our NEOs: profits interests units (“PIUs”)awards—RSUs and PSUs—in both cases under our Fourth Amended and Restated 2011 Profits Interest Plan (the “2011 PIP”); options under our Third Amended and Restated 2011 Equity Incentive Plan (the “2011 Plan”), and restricted equity units (“REUs”) under our 2011 Plan, based on our assessment of current market practices.2021 Plan. In granting these equity awards and in determining the type of equity award to grant to NEOs, we generally considered, among other things, the NEO’s cash compensation, the need to create a meaningful opportunity for reward based on the creation of long-term value, an evaluation of the expected and actual performance of each NEO, the NEO’s individual contributions and responsibilities, and the retentive effect of the NEO’s existing equity awards and how that lapses over time as awards vest.

In 2021:

Mr. Rogers was granted 200,000 REUs in January 2021, subject to service-based vesting and the occurrence of a liquidity event which was satisfied upon the six-month anniversary of our initial public offering;

Mr. Kim was granted 6,607,891 options in February 2021 (in satisfaction of the Board of Director’s 2018 approval of a future equity grant to Mr. Kim to incentivize him to undertake an initial public offering), subject to service-based vesting and the occurrence of a liquidity event during a specified performance period and which was satisfied with the initial public offering;

Messrs. Anand, Pham, and Kang did not receive equity awards during 2021, in large part due to substantial equity grants made to them in 2020 (they were granted 1,000,000, 3,400,000, and 600,524 time-vesting REUs, respectively, during November and December 2020, which were also subject to the occurrence of a liquidity event that was satisfied upon the six-month anniversary of our initial public offering).

Coupang Inc.    |   37

Taking into account the above considerations, in December 2023, the Section 16 Equity Committee awarded 64,438 RSUs and 228,256 RSUs to Messrs. Kang and Rogers, respectively. The RSUs awarded to Mr. Kang vest in four equal quarterly installments over a one-year period with the first of such quarterly installments vested on April 1, 2024. The RSUs awarded to Mr. Rogers vest in three quarterly installments over a nine-month period, with the first of such quarterly installments vested on April 1, 2024. Mr. Anand did not receive any equity awards in 2023.


UponFurthermore, in December 2023, in order to further align the completioninterests of the Company’s NEOs with the long-term interests of the Company and our conversion intostockholders, the Section 16 Equity Committee amended the vesting schedules of the PSUs previously awarded to each of Messrs. Anand, Kang, and Rogers. Such amendments delay the vesting dates of the existing PSU awards: (i) for Mr. Anand, the PSUs awarded to him in March and December 2022 now vest in four equal quarterly installments over a Delaware corporationone-year period with the first of such quarterly installments vesting on March 1, 2027, rather than vesting in conjunctionfull on March 1, 2027; (ii) for Mr. Kang, with our IPO (the “Corporate Conversion”), all outstanding options to purchase our common units held by our NEOs became options to purchase one share of our Class A common stock (or, in the case of our CEO, Class B common stock) for each common unit underlying these options immediately priorrespect to the Corporate Conversion, atperformance year ending December 31, 2025, the same exercise priceapplicable tranche of the PSUs awarded to him March 2022 now vest in effect priorfour equal quarterly installments over a one-year period with the first of such quarterly installments vesting on March 1, 2026, rather than vesting in full on March 1, 2026; and (iii) for Mr. Rogers, with respect to the Corporate Conversion, andperformance year ending December 31, 2024, the outstanding REUs became RSUs that, upon settlement, settledapplicable tranche of the PSUs awarded to him March 2022 now vest in one share of our Class A common stock for each common unit underlying such REU immediately prior to the Corporate Conversion (unless, the Compensation Committee determined to settle the RSUs in cash). The outstanding options and RSUs continue to be subject to any applicable time-vesting conditions. The performance-based liquidity event vesting condition applicable to our outstanding RSUs was satisfied in connectionfour equal quarterly installments over a one-year period with the IPO. Upon completionfirst of our Corporate Conversion, outstanding units held by our CEO converted into an equal number of shares of Class B common stock,such quarterly installments vesting on March 1, 2025, rather than vesting in full on March 1, 2025. All other terms and upon completionconditions of the IPOPSUs, including their performance objectives and in accordance with their terms, his outstanding and unvested equity accelerated and vested.conditions, remain unchanged.

Our NEOs are eligible to receive additional equity awards at the discretion of our CompensationSection 16 Equity Committee but may or may not receive equity awards on an annual basis and, consequently, their compensation, as reported in the 20212023 Summary Compensation Table below, may fluctuate materially from year to year depending on whether a grant was made in a particular year.

39   | 2024 Coupang Proxy Statement


 

Other Features of Our Executive Compensation Program

Employment Agreements

Effective upon completion of the IPO, we entered into new employment agreements with each of our NEOs that replaced their then-existing employment agreements. These employment agreements are described in more detail below in the subsection titled “NEO Employment Agreements and Potential Payments Upon Termination or Change in Control.”

Severance and Change in Control Payments and Benefits

Messrs. Kim, Pham,Rogers, and Kang’s employment agreements provide for certain severance payments and/or benefits in the context of certain qualifying terminations of employment. In addition, in January 2021, we adopted an Executive Severance Policy under which our NEOs are eligible to participate. The terms of the Executive Severance Policy were determined based on a review of market practices and the input of Compensia. Our NEOs are entitled to the greater of the severance payments and/or benefits as may be provided in their employment agreements or our Executive Severance Policy upon a qualifying termination of employment. The payments and benefits provided for under their employment agreements and our Executive Severance Policy are described in more detail below in the subsections titled “NEO Employment Agreements and Potential Payments Upon Termination or Change in Control.”

Clawback

In September 2023, we adopted a Compensation Recoupment (Clawback) Policy consistent with the requirements of the final NYSE listing standards implementing Exchange Act Rule 10D-1. If we are required to restate our financial resultsstatements due to our material noncompliance with any financial reporting requirements under the federal securities laws, asthen the Company will recover, on a reasonably prompt basis, the excess incentive-based compensation received by any covered executive, including the NEOs, during the prior three fiscal years that exceeds the amount that the executive otherwise would have received had the incentive-based compensation been determined based on the restated financial statements. If such restatement is a result of misconduct, then our CEOChief Executive Officer and CFOChief Financial Officer may also be legally required to reimburse us for any bonus or other incentive-based or equity-based compensation they receive in accordance with the provisions of section 304 of the Sarbanes-Oxley Act of 2002.

38   |   Proxy Statement


Employee Benefits and Perquisites

We generally provide our NEOs with benefits available to all our employees, including medical, dental, and vision benefits and, in the United States, participation in a Section 401(k) plan. We also provide certain of our NEOs with security benefits. In addition, as is common practice in Korea, we have purchased a golf club membership for Mr. Kang to use for business purposes. The membership is registered in the Company’s name, is reflected as an asset on the Company’s financial statements, and the Company has the right to sell the membership at any time. Mr. Kang is required to reimburse the Company for his personal use of this membership and, as a result, there is no incremental cost to the Company associated with Mr. Kang’s use of this membership and no amounts have been included with respect to this membership in the 20212023 Summary Compensation Table. Mr. Kang did not use the golf membership for personal purposes in 2021.2023.

In some cases, our executives areNEOs were asked to relocate at our request and serve onan expatriate assignment. Consistent withSimilar to the general types of benefits provided to our other expatriate executives, for our expatriate NEOs we provide benefits relating to housing, educational support, travel and moving expenses, security and transportation, visa services, and any related tax preparation and reimbursement with respect to certain of these benefits.

In order to support our executives’ efficiency in the performance of their duties and in response to COVID-19 safety precautions, during 2021, the Company provided chartered aircraft to certain of our executive officers for certain business travel. Occasionally, the executive’s spouse or other guests accompanied the executive on chartered aircraft when the aircraft was already scheduled for business purposes and was able to accommodate additional passengers. In those cases, there is no additional aggregate incremental cost to the Company associated with the additional passengers other than amounts related to meals. In addition, while on business travel, if the executive required incremental lodging to accommodate the executive’s family members, the incremental cost to the Company associated with such additional lodging is reflected as “All Other Compensation” in the “2021 Summary Compensation Table.”

Our NEOs did not participate in, or earn any benefits under, a non-qualified deferred compensation plan sponsored by us during 2021.2023.

40   | 2024 Coupang Proxy Statement


Our NEOs did not participate in, or earn any benefits under, any pension or retirement plan sponsored by us during 2021.2023.

Anti-Hedging Policy

Our insider trading policy prohibits all directors and officers, employees, designated consultants, and designated independent contractors from engaging in hedging or similar transactions in our stock, such as prepaid variable forwards, equity swaps, collars, puts, calls, and short sales.

Coupang Inc.    |   39

Tax Considerations

Section 162(m) of the Internal Revenue Code (“Section 162(m)”) generally disallows a publicly held corporation’s tax deduction for compensation paid to its Chief Executive Officer and certain of its other covered employees (including executive officers, as applicable) in excess of $1 million in any year. While Section 162(m) will limit the deductibility of compensation paid to the NEOs, the Compensation Committee will continue to retain flexibility to design compensation programs that are in the best long-term interests of the Company and our stockholders, with deductibility of compensation being one of a variety of considerations taken into account. Accordingly, the Compensation Committee retains the ability to pay compensation that exceeds the deduction limitation under Section 162(m).


Compensation Related Risks

Our Compensation Committee has reviewed our compensation policies and practices to assess whether they encourage our employees, including our NEOs, to take inappropriate risk.risks. Our Compensation Committee believes that the mix and design of the elements of compensation, individually or in their entirety, do not encourage our employees, including our NEOs, to take inappropriate risks. The mix of fixed and variable compensation prevents undue focus on short-term results and is intended to align the long-term interests of our NEOs and our other participating employees with those of our stockholders.

Compensation Committee Report

Our Compensation Committee has reviewed and discussed with management this Compensation Discussion and Analysis.CD&A. Based on that review and discussion, we recommended to ourthe Board that thethis CD&A be included in this Proxy Statement and incorporated into Coupang’s Annual Report on Form 10-K for the fiscal year ended December 31, 2021.2023.

The Compensation Committee


Neil Mehta (Chair), Pedro Franceschi, Benjamin Sun, Kevin Warsh

 

THE COMPENSATION COMMITTEE

Neil Mehta, Chair

Kevin Warsh

Pedro Franceschi

 

40   41   |2024 Coupang Proxy Statement

 

 

 

 

Compensation Tables

20212023 Summary Compensation Table

The following table provides information concerning compensation awarded to, earned by, or paid to, each of our NEOs for all services rendered in all capacities during fiscal years 20202021, 2022, and 2021.2023, respectively.

NameYearSalary ($)(1)(2)Bonus ($)(1)(3)Stock
Awards ($)
Option
Awards ($)
All Other
Compensation ($)(1)
Total ($)
        
Bom Kim2021890,993(4)696,996(5)1,587,989
Chief Executive
Officer
2020886,63513,259,121(6)195,47314,341,229
        
Gaurav Anand2021438,126420,378(7)858,504
Chief Financial
Officer
2020423,06575,6008,070,000(6)537,1659,105,830
        
Hanseung Kang
Representative
2021873,805436,90385,380(8)1,396,088
Director, Business
Management
2020141,2374,846,229(6)4,987,466
        
Harold Rogers
General Counsel &
2021450,000100,0002,332,000(6)309,772(9)3,191,771
Chief Administrative
Officer
2020446,358300,0001,074,133(4)269,6342,090,125
        
Thuan Pham2021492,30830,712(10)523,020
Chief Technology
Officer
2020142,04527,438,000(6)60,73027,640,775

Name and
Principal Position
YearSalary
($)(1)(2)
Bonus
($)(1)
Stock
Awards
($)(3)
Option
Awards
($)
All Other
Compensation
($)(1)
Total
($)

Bom Kim

Chief Executive Officer

20231,100,000630,609(4)1,730,609
20221,100,000831,2961,931,296
2021890,993696,9961,587,989

Gaurav Anand

Chief Financial Officer

2023420,0001,500,000(5)596,798(6)2,516,798
2022420,000500,0008,231,663517,0819,668,744
2021438,126420,378858,504

Hanseung Kang

Representative Director, Business Management

2023766,0431,133,021(5)989,768(7)186,259(8)3,075,091
2022774,024637,0125,202,380164,0006,777,415
2021873,805436,903 85,3801,396,088

Harold Rogers

General Counsel & Chief Administrative Officer

2023450,000850,000(5)3,506,012(9)491,278(10)5,297,290
2022450,000350,0005,782,637331,7866,914,423
2021450,000100,0002,332,000309,7723,191,772

Tae Jung Kim(11)

Former Vice President of Digital Customer Experience

2023350,06434,8281,216,57923,951(12)1,625,442
2022328,95049,200680,29617,6811,076,127
2021289,80048,6601,354,9657,2481,700,673
1.1Certain amounts reflected in the “Salary”“Salary,” “Bonus,” and “Bonus” columns for all NEOs (except for Mr. Pham who was paid in U.S. dollars) and certain amounts reflected in the “All Other Compensation” column for all NEOscolumns were converted from Korean WonKRW to U.S. dollarsDollars using the average exchange rate for the twelve months ended December 31, 20212023 of ₩1,1441,305.41 KRW to $1.00 USD.

2.2TheseThe amounts reported in this column represent the NEO’s base salary earned during the specifiedapplicable fiscal year and cash payments for unused vacation days.

32021 amounts reflect bonuses under the NEO’s employment agreement.

4As required pursuantdays to the SEC’s disclosure rules, theextent applicable.
3.The grant date fair value of Mr. Kim’s IPO incentive award includedfor PSUs reported in the table above wasis computed in accordance with ASC Topic 718 based on the probable outcomeclosing price per share of our Class A common stock as reported on the NYSE on the date of grant. Even though the PSUs are subject to achievement of certain performance criteria and the applicable NEO’s continuous service to us through and including the applicable vesting date, achievement of the performance-based liquidity event vesting condition (i.e., occurrence of our IPO). Achievement of the performance-based liquidity event vesting conditionperformance criteria was not deemed probable on the grant date and, accordingly, no value is included in the table for the award pursuant to the SEC’s disclosure rules. Assuming achievement of the performance-based liquidity event vesting condition, the grant date fair value of Mr. Kim’s IPO incentive award was $58,347,678. This amount represents the aggregate grant date fair value of the awards, as computed in accordance with FASB ASC Topic 718.PSUs are reported herein. For a discussion of the assumptions used in the calculation of the grant date fair value, please refer to Note 124 in the Notes to Consolidated Financial Statements of our 2023 Annual Report on Form 10-K for the fiscal year ended December 31, 2021.Report. Note that the amountamounts reported in this column reflectsreflect the aggregate accounting cost forof the IPO incentiveapplicable award and doesdo not necessarily correspond toreflect the actual economic value that may ultimately be receivedrealized by Mr. Kim from this award.the applicable NEO.

4.5This amount includes security and transportation costs in the amount of $374,592,$340,292, housing and moving costs of $177,691. This amount also includes$43,792, education expenses of $58,848, and tax-filing services of $52,798, as well as insurance premiums, executive benefits, and tax filing services.premiums. This amount also includes a tax gross-up of $24,624 relating to global health insurance, schooling, moving costs, and transportation.$109,837. The benefits received by Mr. Bom Kim were valued on the basis of the aggregate incremental cost to the Company and represent the amount paid to the service provider or Mr. Bom Kim, as applicable.

5.6These amounts represent the aggregate grant date fair value of equityinclude any cash retention awards as computed in accordance with FASB ASC Topic 718. For a discussion of the assumptions used in the calculation of the grant date fair value, refer to Note 12 in the Notes to Consolidated Financial Statements of our Annual Report on Form 10-K for the fiscal year ended December 31, 2021. Note that the amounts reported in this column reflect the aggregate accounting cost for these stock options and do not necessarily correspondpaid to the actual economic value that may be received byapplicable NEO in 2023. Because we place a greater emphasis on providing longer-term incentives for our NEOs fromemployees, the awards.awards were designed to vest quarterly over a one-year period, subject to the applicable NEO’s continued service to us through the applicable vest date.

6.7This amount includes security and transportation costs in the amount of $132,194,$291,565, housing and moving costs of $105,556,$91,705, and education expenses of $79,986. This amount also includes$68,923, as well as insurance premiums, executive benefits, and tax filing services. This amount also includes a tax gross-up of $55,698 relating to global health insurance, education, moving costs, and transportation.$113,645. The benefits received by Mr. Anand were valued on the basis of the aggregate incremental cost to the Company and represent the amount paid to the service provider or Mr. Anand, as applicable.
7.Represents the aggregate grant date fair value of the RSUs granted to Mr. Kang in December 2023, as computed in accordance with ASC Topic 718. The RSUs vest in four equal quarterly installments commencing on April 1, 2024, subject to Mr. Kang’s continuous service to the Company through and including the applicable vesting date.

 

42   | 2024 Coupang Proxy Statement


8.8This amount includes security and transportation costs in the amount of $72,796. This amount also includes$158,231, as well as insurance premiums, executive benefits, gym membership, and tax filing services. The benefits received by Mr. Kang were valued on the basis of the aggregate incremental cost to the Company and represent the amount paid to the service provider or Mr. Kang, as applicable.

9.9Represents the aggregate grant date fair value of the RSUs granted to Mr. Rogers in December 2023, as computed in accordance with ASC Topic 718. The RSUs vest in three equal quarterly installments commencing on April 1, 2024, subject to Mr. Rogers’ continuous service to the Company through and including the applicable vesting date.
10.This amount includes security and transportation costs in the amount of $70,384,$289,483, housing and moving costs of $77,124,$80,825, and education expenses of $72,169. This amount also includes$62,079, as well as insurance premiums, of $31,582, executive benefits, and tax filing services. This amount also includes a tax gross-up of $47,965 relating to global health insurance, education, moving costs, and transportation.$22,457. The benefits received by Mr. Rogers were valued on the basis of the aggregate incremental cost to the Company and represent the amount paid to the service provider or Mr. Rogers, as applicable.


1011.Mr. Tae Jung Kim retired from the Company, effective as of January 19, 2024.
12.This amount includes insurance premiums of $25,999 and tax filing services.premiums. The benefits received by Mr. PhamTae Jung Kim were valued on the basis of the aggregate incremental cost to the Company and represent the amount paid to the service provider or Mr. Pham,Tae Jung Kim, as applicable.

 

43   | 2024 Coupang Inc.    |   41

Proxy Statement
 

 

 

 

20212023 Grants of Plan-Based Awards

The following table provides, information concerning each grant of an award made in 2021 for each of our NEOs, under any compensation plan.information concerning plan-based awards granted during our fiscal year ended December 31, 2023. This information supplements the information about these awards set forth in the “2023 Summary Compensation Table.Table” above.

NameAward TypeGrant Date(1)All Other Stock Awards:
Number of Shares of
Stock or Units
(#)
Grant Date Fair Value of
Stock and Option Awards(2)
($)
 
 
Bom Kim 
Gaurav Anand 
Hanseung KangRSUs12/7/2364,438989,768 
Harold RogersRSUs12/7/23228,2563,506,012 
Tae Jung KimRSUs4/3/2322,682364,500 
RSUs4/3/2353,023852,080 

 

NameGrant Date(1)Estimated Future
Payouts Under Equity
Incentive Plan Awards
Target (#)
All Other Stock Awards: Number of Shares of Stock or Units (#)Exercise Price or Base Price of Option Awards ($/sh)Grant Date Fair Value of Stock and Option Awards ($)
      
Bom Kim
Options2/7/20216,607,89116.46—(2)
      
Gaurav Anand
      
Hanseung Kang
      
Harold Rogers
      
REUs(3)1/11/2021200,0002,332,000(4)
      
Thuan Pham

1.1Represent RSUs awarded under our 2021 Equity Incentive Plan. The vesting schedule applicable to each award is set forth in the subsection titled “Outstanding Equity Awards at December 31, 2021”2023” below.

2.2As required pursuant to the SEC’s disclosure rules, the value of Mr. Kim’s IPO incentive award includedThe amounts reported in the table above was computed based on the probable outcome of the performance-based liquidity event vesting condition (i.e., occurrence of our IPO). Achievement of the performance-based liquidity event vesting condition was not deemed probable on the grant date and accordingly, no value is included in the table for the award pursuant to the SEC’s disclosure rules. See footnote (4) to the 2021 Summary Compensation Table above.

3These REUs were converted into RSUs upon the completion of our Corporate Conversion.

4This amount reflectsthis column represent the aggregate grant date fair value of the award,equity awards, as computed in accordance with FASB ASC Topic 718. For a discussion of the assumptions used in the calculation of the grant date fair value, please refer to Note 4 in the Notes to Consolidated Financial Statements of our 2023 Annual Report.

 

 

42   44   |2024 Coupang Proxy Statement

 

 

 

 

Outstanding Equity Awards at December 31, 20212023

The following table sets forth certainpresents, for each of our NEOs, information with respect to outstanding equity awards held by such NEO as of December 31, 2021:2023. This information supplements the information about these awards set forth in the “2023 Summary Compensation Table” above.

 Option Awards  Stock Awards
   
Name
 
 
 
Grant Date(1)
 
 
 
Number of
Securities Underlying
Unexercised Options
Exercisable (#)
Number of
Securities Underlying
Unexercised Options
Un-exercisable (#)
Option
Exercise
Price ($)
 
Option
Expiration
Date
 
Number of Shares
or Units of Stock
That Have Not
Vested (#)
Market Value of
Shares or Units of
Stock That Have
Not Vested ($)(1)
        
Bom Kim2/7/20211,651,973(2)4,955,918(2)16.462/7/2028
        
 5/17/2018 30,000(3)1.985/16/2028
Gaurav Anand5/16/2019 2,040,000(4)1.995/15/2029
 12/2/2020800,000(5)23,504,000
        
Hanseung Kang11/18/2020450,393(7)13,232,546
        
Harold Rogers1/23/2020360,500463,500(8)2.241/22/2030
 1/11/2021160,000(9)4,700,800
        
Thuan Pham11/18/20202,550,000(6)74,919,000

   Option Awards 

Stock Awards 

NameGrant DateNumber of Securities Underlying Unexercised Options
Exercisable
Number of
Securities
Underlying
Unexercised
Options
Unexercisable
Option
Exercise
Price

Option
Expiration
Date

 

 Number of
Shares or
Units of Stock
That Have Not
Vested
Market Value of
Shares or
Units of Stock
That Have
Not Vested
(1)
Equity
Incentive
Plan Awards:
Number of
Unearned
Shares, Units,
or Other Rights
That Have Not
Vested
Equity
Incentive
Plan Awards:
Market or
Payout Value
of Unearned
Shares, Units,
or Other Rights
That Have Not
Vested
(1)
(#)(#)($) (#)($)(#)($)
Bom Kim2/7/2021(2)6,057,233550,65816.462/7/2028 
Gaurav Anand5/17/2018(3)30,0001.985/16/2028 
5/16/2019(4)1,140,000900,0001.995/15/2029 
12/2/2020(5) 400,0006,476,000
3/29/2022(6) 255,0374,129,049
12/19/2022(6) 206,7723,347,639
Hanseung Kang11/18/2020(7) 150,1312,430,621
3/29/2022(8) 224,5553,635,545
12/7/2023(9) 64,4381,043,251
Harold Rogers1/23/2020(10)772,50051,5002.241/22/2030 
1/11/2021(11) 80,0001,295,200
3/29/2022(12) 252,1624,082,503
12/7/2023(13) 228,2563,695,465
Tae Jung Kim4/1/2022(14) 5,78793,692
4/1/2022(15) 8,487137,405
4/3/2023(16) 11,341183,611
4/3/2023(17) 53,023858,442
1.1TheseThe amounts reported in these columns reflect the market value of the stock or equity incentive plan awards of stock, as computed using the closing market price of our Class A common stock on the NYSE on December 31, 202129, 2023 (the last trading day of our fiscal year 2021)ended December 31, 2023), which was $29.38.$16.19.

2.21/36 of the initial grant of the shares subject to the stock option vest monthly over a 3-yearthree-year period commencing on April 15, 2021, provided that the NEO remains in continuous service with us as of each of the applicable vesting dates. Vesting was also contingent on the IPO, which vesting condition was satisfied in March 2021.

3.310% of the shares subject to the stock option vested on March 1, 2019, and 6.25% vest on each quarterly anniversary thereafter, provided that the NEO remains in continuous service with us as of each of the applicable vesting dates.

4.410.8%40% of the 3,000,000 shares subject to the stock option vested on May 1, 2021,as of December 31, 2022, and 6.25%150,000 shares vest on each quarterly anniversary thereafter, provided that the NEO remains in continuous service with us as of each of the applicable vesting dates.

5.5These RSUs vest as to 5% of the RSUs on March 1, 2021, and on each quarterly anniversary thereafter, subject to the NEO’s continued service with us as of each applicable vesting date. Vesting was also contingent on the IPO, which vesting condition was satisfied in March 2021.

6.6These RSUsPSUs vest as to 12.5%in full on March 1, 2027, contingent upon achievement by Mr. Anand of certain performance metrics and certification by the Compensation Committee of the RSUs on May 17, 2021 and 6.25%Board of the RSUs on each quarterly anniversary thereafter, subjectsuch performance achievement, as well as Mr. Anand’s continued service to the NEO’s continued service with us as ofCompany through and including each applicable vesting date. Vesting was also contingent on the IPO, which vesting condition was satisfied in March 2021.

 

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7.7These RSUs vest as to 25% of the RSUs on November 1, 2021, and 6.25% of the RSUs on each quarterly anniversary thereafter, subject to the NEO’s continued service with us as of each applicable vesting date. Vesting was also contingent on the IPO, which vesting condition was satisfied in March 2021.

8.849,543 shares subject to the PSUs vest on March 1, 2024, 34,046 shares subject to the PSUs vest on March 1, 2025, and 140,976 shares subject to the PSUs vest on March 1, 2026, in each case contingent upon achievement by Mr. Kang of certain performance metrics and certification by the Compensation Committee of the Board of such performance achievement, as well as Mr. Kang’s continued service to the Company through and including each vesting date. 49,543 shares subject to the PSUs vested on March 1, 2023, following the certification by the Compensation Committee that the applicable performance objective was achieved.
9.The shares subject to the RSUs vest in four equal quarterly installments commencing on April 1, 2024, subject to Mr. Kang’s continued service to the Company through and including each vesting date.
10.25% of the shares subject to the stock option vested on January 1, 2021, and 6.25% vest on each quarterly anniversary thereafter, provided that the NEO remains in continuous service with us as of each of the applicable vesting dates.

11.91/20 of the initial grant of 200,000 RSUs vest quarterly over a 5-year period commencing on March 1, 2021, subject to the NEO’s continued employment through each applicable vesting date. Vesting was also contingent on the IPO, or the occurrence of a change in control, which vesting condition was satisfied upon the six- monthsix-month anniversary of our initial public offering.IPO.
12.52,508 shares subject to the PSUs vest on March 1, 2024, 177,982 shares subject to the PSUs vest on March 1, 2025, and 21,672 shares subject to the PSUs vest on March 1, 2026, in each case contingent upon achievement by Mr. Rogers of certain performance metrics and certification by the Compensation Committee of the Board of such performance achievement, as well as Mr. Rogers’ continued service to the Company through and including each vesting date. 52,508 shares subject to the PSUs vested on March 1, 2023, following the certification by the Compensation Committee that the applicable performance objective was achieved.
13.The shares subject to the RSUs vest in two equal quarterly installments commencing on April 1, 2024, subject to Mr. Rogers’ continued service to the Company through and including each vesting date.
14.50% of the shares subject to the RSUs vested on January 1, 2024. Mr. Kim retired from the Company, effective as of January 19, 2024, and therefore the remaining unvested shares subject to the RSUs were forfeited as of such date.
15.50% of the shares subject to the RSUs vested on January 1, 2024. Mr. Kim retired from the Company, effective as of January 19, 2024, and therefore the remaining unvested shares subject to the RSUs were forfeited as of such date.
16.50% of the shares subject to the RSUs vested on January 1, 2024. Mr. Kim retired from the Company, effective as of January 19, 2024, and therefore the remaining unvested shares subject to the RSUs were forfeited as of such date.
17.Mr. Kim retired from the Company, effective as of January 19, 2024, and as all shares subject to the RSUs remained unvested as of such date such shares were all forfeited.

 

 

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Proxy Statement
 

 

 

 

20212023 Option Exercises and Stock Vested

The following table sets forthpresents, for each of our NEOs, certain information with respect to shares acquired by our NEOssuch NEO upon the exercise of stock options and vesting of unitsRSU and Class B common stockPSU awards in 2021. As discussed above, prior to the initial public offering, we implemented our equity incentive program through PIUs and REUs. PIUs represented an actual equity ownership in the Company at the time of grant. REUs, on the other hand, represented the right to receive equity ownership following the satisfaction of specified vesting conditions.

Mr. Kim received PIUs in 2018 and 2020. Under the terms of the PIUs, upon the corporate conversion, the PIUs were exchanged for Class B Common Stock of the surviving entity. With respect to Mr. Kim, the Class B Common Stock reported below represent shares granted in 2018, approximately half of which vested in connection with the IPO,2023 and the PIUs granted in 2020, most of which vested in connection with the initial public offering in accordance with the terms agreed to in 2018 for the PIUs generally.related value realized during 2023.

 Option AwardsStock Awards
   
NameNumber of SharesValue RealizedNumber of SharesValue Realized on

 

Acquired uponon

Exercise ($)(1)

Acquired on

Vesting ($)(2)
 Exercise (#) Vesting (#) 
     
Bom Kim14,015,194$670,122,644(3)
     
Gaurav Anand628,000$14,877,478467,500$15,311,725
     
Hanseung Kang150,131$4,538,460
     
Harold Rogers40,000$1,250,300
     
Thuan Pham850,000$27,376,375

NameStock Awards
Number of Shares
Acquired on Vesting
Value Realized
on Vesting
(#)($)(1)
Bom Kim
Gaurav Anand200,0003,286,500
Hanseung Kang199,6743,277,520
Harold Rogers92,5081,427,592
Tae Jung Kim52,413863,156
1.1With respect to the exercise of stock options prior to our initial public offering, there was no market for our common units and thus the market value of each option exercised is based on the fair market value of a common unit (as determined by our Board of Directors) as of each applicable exercise date, less the exercise price of each corresponding option. With respect to the exercise of stock options following our initial public offering, the aggregate value realized upon exercise of a stock option represents the difference between the aggregate market price of the shares of our Class A common stock on the date of exercise and the aggregate exercise price of the stock option. In each case, the value realized is before payment of any applicable taxes and brokerage commissions, if any.

2With respect to the vesting of awards prior to our initial public offering, there was no market for our common units and thus the value realized upon vesting has been calculated by multiplying the gross number of shares acquired on vesting by the fair market value of a common unit (as determined by our Board of Directors) as of each applicable vesting date. With respect to the vesting of awardsThe amounts reported in connection with our initial public offering, the value realized upon vesting hasthis column have been calculated by multiplying the gross number of shares acquired on vesting by the closing price of our Class A common stock on the NYSE on the applicable vesting date. Therefore, the amounts shown in this column do not represent the actual amounts paid to or realized by the NEO during 20212023 nor do they represent the amounts that may be used for tax purposes.

 

3The value on March 10, 2021 (including with respect to units that vested in 2021 prior to the initial public offering), was $470,029,109, and the value on March 15, 2021 (including with respect to units that vested in 2021 prior to the initial public offering), was $670,122,644. The underlying contracts are ambiguous as to the vesting date; for purposes of this disclosure, out of an abundance of caution, we are using the date corresponding to the higher value.

 

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NEO Employment Agreements and Potential Payments Upon Termination or Change in Control

Employment Agreements

Bom Kim

Mr. Kim’s employment agreement provides for an annual base salary of $850,000 per year (which has been increased to $1,100,000 by the Compensation Committee and may in the future be increased by the Board of Directors or the Compensation Committee, as applicable). The employment agreement also provides that Mr. Kim will participate in any of our bonus plans, our long-term incentive plan (under which he will receive awards as determined by the Board of Directors or Compensation Committee, as applicable), and our employee benefit plans on no less favorable terms to those provided to our other senior officers.

Mr. Kim’s employment agreement provides for an initial term of employment of three years, with automatic one yearone-year renewals unless either party provides written notice of nonrenewal to the other party at least six months prior to the end of the initial term or a renewal term, as applicable, subject to earlier termination in the case of Mr. Kim’s death or disability (as defined in the employment agreement), resignation with or without good reason (as defined in the employment agreement), or termination by us with or without cause (as defined in the employment agreement).

Mr. Kim’s employment agreement also includes a confidentiality and nondisclosure restriction, intellectual property assignment provisions, and certain rights to indemnification by us. Mr. Kim’s employment agreement further provides that if any amounts payable to Mr. Kim, whether under the employment agreement or otherwise, would constitute “parachute payments” under Section 280G of the Code and would be subject to an excise tax imposed by Section 4999 of the Code, then payments will either be reduced to the least extent necessary to avoid the application of such excise tax or paid in full, whichever will result in the greatest after-tax benefit to Mr. Kim.

Gaurav Anand

Mr. Anand’s executive appointment agreement provides for an annual base salary of $420,000 per year (subject to periodic review and potential increases by the Board of Directors or Compensation Committee). The executive appointment agreement also provides that Mr. Anand is eligible for short-term or long-term incentive awards under such policies and programs we may maintain from time to time and is eligible to participate in our health care benefit plans in accordance with their terms.

The term of Mr. Anand’s appointment with us under his executive appointment agreement is for a period of two years (with automatic one yearone-year renewals), provided that either party may terminate the appointment earlier for any reason upon 60 days’ notice (or, in the case of termination by us, pay in lieu thereof, subject to Mr. Anand’s execution of an effective release), except that we may terminate the appointment immediately for cause (as defined in the executive appointment agreement). Mr. Anand is also eligible to participate in our Executive Severance Policy.

Mr. Anand’s executive appointment agreement contains certain restrictive covenants, including restrictions on solicitation of staff for one year following termination of his appointment with us and a non-disparagement provision. Mr. Anand is also bound by the restrictions contained in our standard form of confidentiality and invention assignment agreement. Mr. Anand’s executive appointment agreement further provides that if any amounts payable to Mr. Anand, whether under the executive appointment agreement or otherwise, would constitute “parachute payments” under Section 280G of the Code and would be subject to an excise tax imposed by Section 4999 of the Code, then payments will either be reduced to the least extent necessary to avoid the application of such excise tax or paid in full, whichever will result in the greatest after-tax benefit to Mr. Anand.

 

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Proxy Statement
 

 

In addition, Mr. Anand is party to a new letter of assignment with us and Coupang Corp., which governs the terms of Mr. Anand’s international assignment from us to Coupang Corp. and provides for certain international-assignment related allowances and reimbursements, including for housing costs, transportation costs, and education expenses.

Hanseung Kang

Mr. Kang’s executive appointment agreement provides for an annual base salary of $873,805 (subject$766,043 and is subject to periodic review and potential increases by the Board of Directors or Compensation Committee) and a long-term service bonus of $436,903$383,021 per year (payable in quarterly installments on the last payroll date per quarter, subject to Mr. Kang being in service with us on each payment date). The executive appointment agreement also provides that Mr. Kang is eligible for short-termshort or long- termlong-term incentive awards under such policies and programs we may maintain from time to time.maintain. In addition, Mr. Kang is eligible for a work vehicle and driver (as determined by the Board of Directors), and health club memberships. The employment agreement also provides for a golf club membership, which the Company has obtained for business purposes and which Mr. Kang may use for personal purposes provided that Mr. Kang reimburses the Company for the costs of such personal usage. Mr. Kang did not use the golf membership for personal purposes in 2021.2023.

The term of Mr. Kang’s appointment with us under his executive appointment agreement is through November 1, 2024, provided that either party may terminate the appointment earlier for any reason upon 60 days’ notice (or, in the case of termination by us, pay in lieu thereof, subject to Mr. Kang’s execution of an effective release), except that we may terminate the appointment immediately for cause (as defined in the executive appointment agreement).

Mr. Kang’s executive appointment agreement contains certain restrictive covenants, including restrictions on solicitation of staff for one year following termination of Mr. Kang’s appointment with us and a non-disparagement provision. Mr. Kang is also bound by the restrictions contained in our standard form of confidentiality and invention assignment agreement.

Harold Rogers

Mr. Rogers’ executive appointment agreement provides for an annual base salary of $450,000 per year (subject to periodic review and potential increases by the Board of Directors or Compensation Committee) and an annual retention bonus of $100,000 per year (to be paid on each anniversary of his original commencement date with us, subject to Mr. Rogers’ being in service with us and not having served notice of resignation or termination on each payment date). The executive appointment agreement also provides that Mr. Rogers is eligible for short-term or long-term incentive awards under such policies and programs we may maintain from time to time and is eligible to participate in our health care benefit plans in accordance with their terms.

The term of Mr. Rogers’ appointment with us under his executive appointment agreement is for a period of two years (with automatic one yearone-year renewals), provided that either party may terminate the appointment earlier for any reason upon 60 days’ notice (or in the case of termination by us, pay in lieu thereof, subject to Mr. Rogers’ execution of an effective release), except that we may terminate the appointment immediately for cause (as defined in the executive appointment agreement).

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Mr. Rogers is also eligible to participate in our Executive Severance Policy.

Mr. Rogers’ executive appointment agreement contains certain restrictive covenants, including restrictions on solicitation of staff for one year following termination of his appointment with us and a non-disparagement provision. Mr. Rogers is also bound by the restrictions contained in our standard form of confidentiality and invention assignment agreement. In addition, Mr. Rogers is party to a new letter of assignment with us and Coupang Corp., which governs the terms of Mr. Rogers’ international assignment from us to Coupang Corp. and provides for certain international-assignment related allowances and reimbursements, including for housing costs, transportation costs and education expenses. Mr. Rogers’ executive appointment agreement further provides that if any amounts payable to Mr. Rogers, whether under the executive appointment agreement or otherwise, would constitute “parachute payments” under Section 280G of the Code and would be subject to an excise tax imposed by Section 4999 of the Code, then payments will either be reduced to the least extent necessary to avoid the application of such excise tax or paid in full, whichever will result in the greatest after-tax benefit to Mr. Rogers.

Thuan Pham

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Mr. Pham’s employment agreement provides for an annual base salary of $500,000 per year (subject to periodic review and potential increases by the Board of Directors or Compensation Committee). The employment agreement also provides that Mr. Pham is eligible for short-term or long-term incentive awards under such policies and programs we may maintain from time to time and is eligible to participate in our employee benefit plans in accordance with their terms.


Mr. Pham’s employment agreement contains certain restrictive covenants, including restrictions on solicitation of staff for one year following termination of employment and a non-disparagement provision. Mr. Pham is also bound by the restrictions contained in our standard form of confidentiality and invention assignment agreement. Mr. Pham’s executive appointment agreement further provides that if any amounts payable to Mr. Pham, whether under the executive appointment agreement or otherwise, would constitute “parachute payments” under Section 280G of the Code and would be subject to an excise tax imposed by Section 4999 of the Code, then payments will either be reduced to the least extent necessary to avoid the application of such excise tax or paid in full, whichever will result in the greatest after-tax benefit to Mr. Pham.

Termination and Change in Control Provisions

Executive Severance Policy

In January 2021, we adopted an Executive Severance Policy which was amended in December 2023, under which our executive officers, including our NEOs, are eligible to participate. Under the Executive Severance Policy, if a NEO’s employment is terminated by us without cause (including by reason of death or incapacity (as defined in the Executive Severance Policy)) at any time, or if a NEO resigns for good reason within 12 monthsone year following a change in control (each such term as defined in the Executive Severance Policy), and the NEO executes and does not revoke a release in our favor and continues to comply with restrictive covenants (other than in the case of termination due to death or incapacity), the NEO will be entitled to the following benefits:

If the NEO is based in the United States or is an expat based in Korea, an amount equal to the NEO’s annual base salary payable as a lump sum or in installments at our discretion. If the NEO is a non-expat based in Korea, the NEO will be entitled to receive the greater of one times, in the case of an NEO who is deemed a “Tier 1 Executive” under the Executive Severance Policy (a “Tier 1 NEO”), or 0.75 times, in the case of an NEO who is deemed a “Tier 2 Executive” under the Executive Severance Policy (a “Tier 2 NEO”), the NEO’s annual base salary or an amount in line with the statutory severance formula under applicable Korean law (which is generally one month of base pay for each year of service) multiplied by a multiplier of up to four and payable as a lump sum or in installments at our discretion, following standard Korean market practice; and

Coupang Inc.    |   47


If the NEO is based in the United States and elects to continue health insurance coverage under COBRA, our payment of the monthly premiums for COBRA continuation coverage for the NEO and his or her dependents at the same rate as we paid at the time of such termination for a period of 12 months.months in the case of a Tier 1 NEO or 9 months in the case of a Tier 2 NEO.

Following standard Korean market practice, the Executive Severance Policy also provides for severance pay (subject to the execution and non-revocation of a release in our favor) to our NEOs who are based in Korea in the event of their voluntary termination of employment (including due to expiration of the term of their employment agreements) that is calculated in line with the statutory severance formula under applicable Korean law (generally one month of base pay for each year of service, which is multiplied by a multiplier of up to four in the case of a non-expat NEO based in Korea and multiplied by one in the case of an expat executive officer based in Korea).

If, at the time of a NEO’s termination of employment, the NEO is subject to an employment or other individual service agreement with us that provides for the payment of severance upon a termination of employment that is more favorable than the payments under the Executive Severance Policy, the NEO will receive such severance payments rather than the severance payments provided for under the Executive Severance Policy, and such severance payments provided under the Executive Severance Policy will be deemed included in such contractual severance payments.

In addition, if any of the payments or benefits provided for under the Executive Severance Policy or otherwise would constitute “parachute payments” within the meaning of Section 280G of the Code and/or if such payments or benefits would give rise to a tax deduction for us that may potentially be limited by Section 280G and Section 4999 of the Code, the NEO would be entitled to receive either full payment of such payments and benefits or such lesser amount that would result in no portion of the payments and benefits being subject to the excise tax, whichever results in the greater amount of after-after tax benefit to the NEO.

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Bom Kim

Under the terms of his employment agreement, if Mr. Kim’s employment is terminated by us without cause or by him for good reason (including by reason of our failure to renew the term of the employment agreement), under the employment agreement, in addition to accrued obligations, Mr. Kim is entitled to receive the following severance payments and benefits (subject to his entering into an effective mutual release of claims and continued compliance with non-disclosure requirements): (i) two times his then-current annual base salary ($1,700,000)2,200,000) (payable as a lump sum); (ii) continued coverage for him and his eligible dependents under our group health plan for a period of up to 24 months following termination (or until he is eligible for other employer-provided health insurance, if sooner) with all costs for such coverage including any taxes that may be imposed on Mr. Kim in respect of such coverage being borne by us (the value of such benefits as of December 31, 2021: $62,434)2023: $50,084); and (iii) immediate vesting of his outstanding equity awards (with any unsatisfied performance conditions assumed satisfied at target) (the value of such vesting as of December 31, 2021: $64,030,461).2023: $0. If Mr. Kim’s employment is terminated due to his death or disability, Mr. Kim is entitled to receive the following severance payments and benefits (subject to his entering into an effective mutual release of claims and continued compliance with non-disclosure requirements): (i) 12 months of his then-current base salary ($850,000)1,100,000) (in the case of his death, payable in equal installments in accordance with our customary payroll practices, and in the case of his disability, payable as a lump sum); (ii) immediate vesting of his outstanding equity awards (with any unsatisfied performance conditions assumed satisfied at target) (the value of such vesting as of December 31, 2021: $64,030,461);2023: $0; and (iii) continued coverage for him and his eligible dependents under our group health plan for a period of up to 24 months following termination (or until he is eligible for other employer-provided health insurance, if sooner) with all costs for such coverage including the cost of any taxes that may be imposed on Mr. Kim in respect of such coverage being borne by us (the value of such benefits as of December 31, 2021: $62,434)2023: $50,084).

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In the event of a termination of Mr. Kim’s employment by us without cause, by him for good reason, or due to his death or disability, or in the event of a change in control, his IPO incentive award will accelerate and fully vest (with any unsatisfied performance conditions assumed satisfied at target) (the value of such vesting as of December 31, 2021: $64,030,461)2023: $0).

Hanseung Kang

If Mr. Kang’s appointment under his executive appointment agreement is terminated by us without cause (as defined in his executive appointment agreement) other than by reason of death or disability, Mr. Kang is entitled to continued payment of his base salary for a period of 12 months, ($873,805)$766,043 (subject to his execution of an effective release and continued compliance with non-solicitation, non-disparagement, and confidentiality requirements). In addition, upon a termination of Mr. Kang’s appointment by us without cause (other than by reason of death or disability), Mr. Kang is entitled to continue to time vest and settle in any of his outstanding and unvested RSUs from his November 2020 REU grant for a period of 12 months following such termination (the value of such vesting as of December 31, 2021: $4,410,849)2023: $2,430,621). Mr. Kang is also eligible to participate in our Executive Severance Policy (provided that to the extent any severance under the executive appointment agreement is more favorable than any severance under our Executive Severance Policy, Mr. Kang will receive the severance under the executive appointment agreement rather than under such policy). Under the terms of our Executive Severance Policy, if Mr. Kang’s employment is terminated by us without cause (including by reason of death or incapacity) at any time, or if he resigns for good reason within 12 months following a change in control, then, subject to his execution and non- revocationnon-revocation of a release in our favor and continued compliance with certain restrictive covenants (as described above), Mr. Kang would be entitled to an amount equal to his annual base salary ($873,805).$766,043. In addition, in the event of a voluntary termination of Mr. Kang’s employment without good reason, subject to his execution and non-revocation of a release in our favor (as described above), Mr. Kang is entitled to his monthly average base salary for the three months immediately preceding such termination, multiplied by his number of years of service as an “Executive” (as defined in the Executive Severance Policy and pro-rated for any partial years), multiplied by three ($254,361606,013 as of December 31, 2021)2023).

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Under the terms of the 2011 Plan, in the event of a change in control in which Mr. Kang’s outstanding equity awards are assumed or replaced and his employment is terminated without cause or he resigns for good reason, as such terms are defined in the 2011 Plan, within 12 months thereof, then 50% of his then unvested outstanding equity awards under the 2011 Plan would accelerate and vest (the value of such vesting as of December 31, 2021: $6,616,273)2023: $1,215,311). In the event of a change in control in which the executive’s outstanding equity awards under the 2011 Plan are not assumed or replaced, all of his then unvested outstanding equity awards will accelerate and fully vest under the terms of the 2011 Plan, regardless of whether or not his employment terminates (the value of such vesting as of December 31, 2021: $13,232,546)2023: $2,430,622).

*Amounts reported in this section for Mr. Kang were, as applicable, converted from Korean Won to U.S. dollars using the average exchange rate for the twelve months ended December 31, 2021 of ₩1,144 to $1.00 USD.

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Under the terms of the 2021 Plan and Mr. Kang’s March 2022 PSU Award Grant and 2023 RSU Grant in the event of a Change in Control in which Mr. Kang’s employment is terminated Without Cause or he resigns for Good Reason, as such terms are defined in the 2021 Plan, within 12 months thereof, then 50% of his then unvested outstanding equity awards under the March 2022 PSU and 2023 RSU Award Grants (or any award in which it was converted in connection to the Change in Control) would accelerate and vest (the value of such vesting as of December 31, 2023: $2,339,402).

Gaurav Anand and Harold Rogers

The executive appointment agreements for Messrs. Anand and Rogers provide that they will be eligible to participate in our Executive Severance Policy, as may be in effect and/or amended and/or restated from time to time.time, as may be in effect and/or amended and/or restated from time to time, as Tier 1 Executives thereunder. Under the terms of the Executive Severance Policy, as Tier 1 Executives thereunder, if Mr. Anand or Mr. Rogers’ employment is terminated by us without cause (including by reason of death or incapacity) at any time, or if they resign for good reason within 12 months following a change in control, then, subject to their execution and non-revocation of a release in our favor and continued compliance with certain restrictive covenants (as described above), they would be entitled to (i) an amount equal to their annual base salary ($420,000 and $450,000 for Mr. Anand and Mr. Rogers, respectively). In addition, in the event of a voluntary termination of their employment without good reason, subject to their execution and non-revocation of a release in our favor (as described above), Mr. Anand and Mr. Rogers are each entitled to their monthly average base salary for the three months immediately preceding such termination, multiplied by their number of years of service as an Executive (pro-rated for any partial years), multiplied by one (as of December 31, 2021: $174,2332023: $244,230 and $74,486149,475 for Mr. Anand and Mr. Rogers, respectively).

Under the terms of the 2011 Plan, in the event of a change in control in which Messrs. Anand or Rogers’ outstanding equity awards are assumed or replaced and their employment is terminated without cause or they resign for good reason, as such terms are defined in the 2011 Plan, within 12 months thereof, then 50% of then unvested outstanding equity awards under the 2011 Plan would accelerate and vest (the value of such vesting as of December 31, 20212023, for Messrs. Anand and Rogers: $40,100,800$9,628,000 and $8,640,095,$1,006,812, respectively). In the event of a change in control in which the executive’s outstanding equity awards under the 2011 Plan are not assumed or replaced, all of the then unvested outstanding equity awards will accelerate and fully vest under the terms of the 2011 Plan, regardless of whether or not employment terminates (the value of such vesting as of December 31, 20212023, for Messrs. Anand and Rogers: $80,201,600$19,256,001 and $17,280,190,$2,013,625, respectively).

Thuan Pham

Under the terms of the 2021 Plan and Messrs. Anand and Rogers’ March 2022 PSU Award Grant, and Mr. Pham’sRogers’ December 2023 RSU Grant if within 12 months following a Change in Control, Messrs. Anand or Rogers is terminated Without Cause or they resign for Good Reason, as such terms are defined in the 2021 Plan, within 12 months thereof, then 50% of then unvested outstanding equity awards under the March 2022 PSU and 2023 RSU Award Grants (or any award in which it was converted in connection to the Change in Control) would accelerate and vest (the value of such vesting as of December 31, 2023, for Messrs. Anand and Rogers: $2,064,525 and $3,888,984, respectively).

Under the terms of the 2021 Plan and Mr. Anand’s December 2022 PSU Award Grant, if within 12 months following a Change in Control, Mr. Anand is terminated Without Cause or resigns for Good Reason, as such terms are defined in the 2021 Plan, within 12 months thereof, then 50% of then unvested outstanding equity awards under the December 2022 PSU Award Grant (or any award in which it was converted in connection to the Change in Control) would accelerate and vest (the value of such vesting as of December 31, 2023, for Mr. Anand: $1,637,820).

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Tae Jung Kim

Tae Jung Kim’s employment agreement providesprovided for “at will” employment. However, if Mr. Pham’s employment under his employment agreement is terminated by us without cause (as defined in the employment agreement) other than by reason of death or disability or Mr. Pham resigns for good reason (as defined in the employment agreement), including during the period of three months prior to or 12 months following a change in control (as defined in the employment agreement), Mr. Pham is entitled to continued payment of his base salary for a period of 12 months ($500,000) (subject to his execution of an effective release and continued compliance with non-solicitation, non-disparagement, and confidentiality requirements). Mr. Pham is alsoKim was eligible to participate in our Executive Severance Policy, (provided thatas may be in effect and/or amended and/or restated from time to the extent any severance under the employment agreement is more favorable than any severance under ourtime, as a Tier 2 Executive Severance Policy, Mr. Pham will receive the severance under the employment agreement rather than under such policy).thereunder. Under the terms of ourthe Executive Severance Policy, as a Tier 2 Executive thereunder, if Mr. Pham’sKim’s employment is terminated by us without cause (including by reason of death or incapacity) at any time, or if he resigns for good reason within 12 months following a change in control, then, subject to his execution and non-revocation of a release in our favor and continued compliance with certain restrictive covenants (as described above), Mr. Phamhe would be entitled to (i) an amount equal to 9 months of his annual base salary ($500,000) and (ii) continued health insurance coverage at active employee rates for 12 months (the value of such benefits as of December 31, 2021: $30,253).

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$262,548.


Under the terms of the 20112021 Plan and Mr. Kim’s 2022 and 2023 RSU Award Grants, if within 12 months following a Change in the event of a change in control in whichControl, Mr. Pham’s outstanding equity awards are assumed or replaced and his employmentKim is terminated without causeWithout Cause or he resigns for good reason,Good Reason, as such terms are defined in the 20112021 Plan, within 12 months thereof, then 50% of his then unvested outstanding equity awards under the 2011 PlanMarch 2022 RSU and 2023 RSU Award Grants (or any award in which it was converted in connection to the Change in Control) would accelerate and vest (the value of such vesting as of December 31, 2021: $37,459,500)2023, for Mr. Kim: $636,575). In

Mr. Kim resigned from the eventcompany in January of a change in control in which the executive’s outstanding equity awards under the 2011 Plan are2024. He did not assumedreceive any compensation pursuant to any agreement or replaced, all ofpolicy for his then unvested outstanding equity awards will accelerate and fully vest under the terms of the 2011 Plan, regardless of whether or not his employment terminates (the value of such vesting as of December 31, 2021: $74,919,000).voluntary resignation.

 

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Proxy Statement
 

 

 

Pay-Versus-Performance Disclosure

As required by Section 953(a) of the Dodd-Frank Wall Street Reform and Consumer Protection Act and Item 402(v) of Regulation S-K, we are providing the following information about the relationship between what is defined under Item 402(v) of the Regulation S-K as “compensation actually paid,” (“CAP”), to our Principal Executive Officer (“PEO”) and non-PEO NEOs and certain financial performance measures of the Company. The CAP amounts are calculated using a new methodology prescribed by the SEC rules and differ significantly from the Summary Compensation Table (“SCT”) calculation of executive compensation. The CAP values do not represent amounts actually earned or paid to our NEOs, including with respect to RSUs and PSUs, which remain subject to forfeiture if the vesting conditions are not satisfied. Because CAP values are based on our stock price as of particular dates, the amounts shown in the tables below reflect the fluctuations in our stock price including our stock price at the time of our IPO and the volatility in our stock price since that time and could have been substantially different if other dates were chosen. The Compensation Committee does not utilize CAP as a basis for making compensation decisions. For further information concerning our overall compensation philosophy and how we align executive compensation with our performance, please refer to “Named Executive Officer Compensation - Compensation Discussion and Analysis.”

Pay-Versus-Performance Table

Year(1)
SCT Total for
PEO(2)
CAP to
PEO(3)
Average SCT Total for
Non-PEO NEOs(2)
Average CAP to Non-
PEO NEOs(3)
Value of Initial Fixed $100
Investment Based On:
Net Income
(Loss)(6)
Total
Stockholder
Return(4)
Peer Group
Total Stockholder
Return(5)
(a)(b)(c)(d)(e)(f)(g)(h)
2023$1,730,609$2,557,529$3,128,650$4,710,326$32.87$114.25$1,360,000,000
2022$1,931,296$(49,687,096)$5,935,509$(23,859,450)$29.87$80.23$(92,042,000)
2021$1,587,989$684,330,158$1,492,346$46,444,743$59.65$122.09$(1,542,590,000)
1.Represents all years for which the Company is required to report under Item 402(v) of Regulation S-K. The Company first became a reporting company pursuant to Section 13(a) or Section 15(d) of the Exchange Act in 2021.
2.Represents total compensation reported for our PEO or the average total compensation reported for our non-PEO NEOs as a group, as applicable, for each corresponding year in the “Total” column of the SCT. Please refer to “Executive Compensation - Executive Compensation Tables - 2023 Summary Compensation Table.” The names of non-PEO NEOs included for purposes of calculating the average amounts of total compensation for both 2021 and 2022 are as follows: Gaurav Anand, our Chief Financial Officer; Hanseung Kang, our Representative Director, Business Management; Harold Rogers, our General Counsel & Chief Administrative Officer; and Thuan Pham, our former Chief Technology Officer. The names of non-PEO NEOs included for purposes of calculating the average amounts of total compensation for 2023 are as follows: Gaurav Anand, our Chief Financial Officer; Hanseung Kang, our Representative Director, Business Management; Harold Rogers, our General Counsel & Chief Administrative Officer; and Tae Jung Kim, our former Vice President of Digital Customer Experience.
3.The amounts in these columns are computed in accordance with Item 402(v) of Regulation S-K and do not represent amounts earned or realized by, or paid to, the NEO during the applicable year. The CAP amounts for 2021 include, among other awards, several equity grants that were awarded separately over various years since our incorporation prior to our IPO but vested at the same time at our IPO in accordance with their terms. The CAP amounts for such awards have since significantly decreased, as shown in columns (f) and (g). The following detailed breakdown tables describe the adjustments, each of which is prescribed by SEC rule, to calculate the CAP amounts from the related SCT amounts. The CAP and SCT amounts do not reflect the actual amount of compensation earned or realized by, or paid to, the applicable NEO during the applicable year, but rather are amounts determined in accordance with SEC rules contained in Item 402 of Regulation S-K under the Exchange Act:

PEO SCT to CAP Reconciliation:
Year
Reported SCT
Total for PEO
Reported Value of
Equity Awards
Equity Award
Adjustments*
CAP to PEO
2023$1,730,609$0$826,920$2,557,529

 

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* PEO Equity Award Adjustment Reconciliation:
YearYear End Fair Value of Equity Awards Granted in the Year and Unvested at Year EndYear over Year Change in Fair Value of Outstanding and Unvested Equity AwardsFair Value as of Vesting Date of Equity Awards Granted and Vested in YearChange in Fair Value from the Prior Year End to the Vesting Date of Equity Awards Granted in Prior Years that
Vested in Year
Fair Value at End of Prior Year of Equity Awards that Failed to Meet Vesting Conditions in YearValue of Dividends or Other Earnings Paid on Stock or Option Awards not Otherwise Reflected in Fair Value or Total CompensationTotal Equity Award Adjustments
2023$0$(309,372)$0$1,136,292$0---$826,920

Average Non-PEO NEO SCT to CAP Reconciliation:
YearAverage Reported SCT Total
for Non-PEO NEOs
Average Reported Value of
Equity Awards
Equity Award Adjustments**Average CAP to Non-PEO NEOs
2023$3,128,650$1,428,090$3,009,766$4,710,326

** Average Non-PEO NEO Equity Award Adjustment Reconciliation:
YearAverage Year End Fair Value of Equity Awards Granted in the Year and Unvested at Year EndYear over Year Average Change in Fair Value of Outstanding and Unvested Equity AwardsAverage Fair Value as of Vesting Date of Equity Awards Granted and Vested in YearAverage Change in Fair Value from the Prior Year End to the Vesting Date of Equity Awards Granted in Prior Years that Vested in the YearAverage Fair Value at the End of the Prior Year of Equity Awards that Failed to Meet Vesting Conditions in the YearAverage Value of Dividends or Other Earnings Paid on Stock or Option Awards Not Otherwise Reflected in Fair ValueTotal Average Equity Award Adjustments
2023$1,445,192$898,221$48,625$617,728$0---$3,009,766

4.Cumulative total stockholder return (“TSR”) is calculated by dividing the sum of the cumulative amount of dividends for the measurement period, assuming dividend reinvestment, and the difference between the price of our Class A common stock at the end and the beginning of the measurement period by our share price at the beginning of the measurement period. The beginning of the measurement period was March 11, 2021, the date our Class A common stock began trading on the NYSE.
5.Reflects the cumulative TSR on our Class A common stock relative to that of the Standard & Poor’s 500 Retailing Sector Index (S&P 500 Retailing), which is the index included in our Performance Graph in our 2023 Annual Report.
6.Represents the amount of net loss reflected in our audited financial statements for each applicable year.

Financial Performance Measures

In the years covered by this table, we did not use any financial performance measures for our executive compensation program. Accordingly, pursuant to the SEC rules, we have not included a “Company-Selected Measure” or a tabular list of performance measures. For more information about our executive compensation program, please refer to “Named Executive Officer Compensation - Compensation Discussion and Analysis” above.

Relationships Between Pay and Performance

CAP and TSR - Over the last three years, our TSR has decreased by approximately 44.9%, from $59.65 to $32.87, while the CAP to our PEO decreased by approximately 99.6%, from $684,330,158 to $2,557,529, the average CAP to our non-PEO NEOs as a group decreased by approximately 89.9% from $46,444,743 to $4,710,326, and our peer group TSR decreased by 6.4%, from $122.09 to $114.25.

CAP and Net Income - Over the last three years, our net loss reduced by approximately 188.1%, from $(1,542,590,000) to $1,360,000,000. During the same period, the CAP to our PEO decreased by approximately 99.6%, and the average CAP to our non-PEO NEOs as a group decreased by approximately 89.9%. The reason for the divergence is that CAP measures the change in stock price to equity held and vested or unvested by our NEOs.

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Total Stockholder Return Graph - The graph below compares the cumulative total stockholder return on our Class A common stock with the cumulative total return on the S&P 500 Index (“S&P 500”) and the S&P 500 Retailing Index (“S&P 500 Retailing”). The graph assumes $100 was invested at the market close on March 11, 2021, which was the first day our Class A common stock began trading. Data for the S&P 500 Index and S&P 500 Retailing Index assume reinvestment of dividends. The graph uses the closing market price on March 11, 2021 of $49.25 per share as the initial value of our Class A common stock. The comparisons in the graph below are based upon historical data and are not indicative of, nor intended to forecast, future performance of our Class A common stock.

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CEO Pay Ratio

In accordance with Item 402(u) of Regulation S-K, promulgated under the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, we are providing (i) the ratio of the annual total compensation of our Chief Executive Officer to (ii) the annual total compensation of our median employee (excluding our Chief Executive Officer), both calculated in accordance with the requirements of Item 402(c)(2)(x) of Regulation S-K.

For 2023, the annual total compensation of our median employee (excluding our Chief Executive Officer) was $30,668 and the annual total compensation of our Chief Executive Officer was $1,730,609. Based on these numbers we estimate that the ratio of the annual total compensation of our Chief Executive Officer to the annual total compensation of our median employee was 56 to 1.

In determining our median compensated employee, we selected December 31, 2023 as the date on which to determine our employee population and the median employee. We included base salary and grant date fair market value of equity awards, if any, issued during the previous twelve months as our consistently applied compensation measure for our global employee population other than our Chief Executive Officer. For employees paid in a currency other than U.S. Dollars, we converted their compensation to U.S. dollars using the one-year average exchange rates for 2023, consistent with the conversion rate used by us for various financial and accounting purposes.

We believe this ratio is a reasonable estimate calculated in a manner consistent with Item 402(u) of Regulation S-K under the Exchange Act. The SEC rules for identifying the median employee and calculating the pay ratio based on that employee’s annual total compensation allow companies to adopt a wide variety of methodologies, to apply certain exclusions, and to make reasonable estimates and assumptions that reflect their compensation practices. Consequently, the pay ratio reported by other companies may not be comparable to the pay ratio reported by us, as other companies may have different employment and compensation practices and may utilize different methodologies, exclusions, estimates, and assumptions in calculating their own pay ratios. This information is being provided for compliance purposes. Neither the Compensation Committee nor management of the Company used the foregoing pay ratio measure in making compensation decisions.

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PROPOSAL 3: ADVISORY VOTE ON NAMED EXECUTIVE OFFICER COMPENSATION

In accordance with the requirements of Section 14A of the Exchange Act and the related rules of the SEC, our stockholders are being asked to approve, in an advisory, non-binding vote, the compensation of our NEOs as disclosed pursuant to Item 402 of Regulation S-K, including the Compensation Discussion and Analysis, compensation tables, and narrative discussion. In considering their vote, we urge stockholders to review the information on our compensation policies and decisions regarding the NEOs presented in the section titled Compensation Discussion and Analysis on pages 32-51.above.

This advisory resolution, commonly referred to as a “say-on-pay” resolution, is non-binding. Although this resolution is non-binding, the Board and the Compensation Committee value the opinions of our Stockholders and will review and consider the voting results when making future compensation decisions for our NEOs. If shareholders approve the “One Year” option as the frequency of future say-on-pay votes under Proposal 4, weWe expect that we will conduct our next say-on-pay vote at the 2023 annual meetingour 2025 Annual Meeting of stockholders.Stockholders.

We believe that our compensation components provide a reasonable balance of base compensation and long-term equity-based incentive compensation that is closely aligned with the Company’sour overall performance. The Company aimsWe aim to provide executive officers with a reasonable level of security through base salary and benefits, while rewarding them through cash and equity-based incentive compensation to achieve business objectives and create stockholder value. We believe that each of our compensation components is integral to attracting, retaining, and rewarding qualified NEOs.executive officers.

The text of the resolution in respect of Proposal no. 3 is as follows:

RESOLVED, that the compensation paid to the Company’s Named Executive Officers as disclosed pursuant to Item 402 of Regulation S-K, including the Compensation Discussion and Analysis, compensation tables, and narrative discussion, is hereby approved.

 

52   58   |2024 Coupang Proxy Statement

 

 

PROPOSAL 4: ADVISORY VOTE ON FREQUENCY OF STOCKHOLDER VOTES TO APPROVE THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS

In accordance with the requirements of Section 14A of the Exchange Act and the related rules of the SEC, our Stockholders are also entitled to vote, on an advisory basis, on whether the “say-on-pay” vote, as required by Section 14A of the Exchange Act (and as described above in Proposal 3), should occur every one, two, or three years. The vote on the frequency of the say-on-pay vote, just as with the say-on-pay vote itself, is advisory only, and it also is not binding on the Company or on our Board of Directors. Although the vote is non-binding, the Compensation Committee and the Board will carefully consider the outcome of the vote when determining the frequency of future stockholder advisory votes to approve the compensation of our named executive officers.

After careful consideration, the Board has determined that a say-on-pay vote that occurs every year is the most appropriate alternative for our company at this time. Therefore, the Board recommends that you vote for a “One Year” frequency for the say-on-pay vote.

Although the Board recommends a say-on-pay vote be held every year, you are free to vote one of four choices for this Proposal 3 on the proxy card: “One Year”, “Two Years”, “Three Years”, or “Abstain.” The text of the resolution in respect of Proposal no. 4 is as follows:

RESOLVED, that the option of once every one year, two years, or three years that receives the highest number of votes cast for this resolution will be determined to be the preferred frequency with which the Company is to hold an advisory stockholder vote to approve the compensation paid to the Company’s named executive officers, as disclosed pursuant to Item 402 of Regulation S-K, including the Compensation Discussion and Analysis, compensation tables and narrative discussion.

Coupang Inc.    |   53

 


OTHER MATTERS

We know of no other business that will be presented at the Annual Meeting. If any other matter properly comes before the stockholders for a vote at the Annual Meeting, however, the proxy holders will vote your shares in accordance with their best judgment. This discretionary authority is granted by the execution of the form of proxy.

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OTHER INFORMATION

Householding of Proxies

Under rules adopted by the SEC, we are permitted to deliver a single Internet Notice to any household in which two or more stockholders reside if we believe the stockholders are members of the same family. This process, called householding, allows us to reduce the number of copies of these materials we must print and mail. Even if householding is used, each stockholder will continue to be entitled to submit a separate proxy or voting instructions.

The Company is not householding this year for those stockholders who own their shares directly in their own name. If you share the same last name and address with another Company stockholder who also holds his or her shares directly, and you would each like to start householding for the Company’sour annual reports and proxy materials, please contact us at Coupang, Inc., ir@coupang.com. via email at ir@coupang.com.

This year, some brokers and nominees who hold Companyour shares on behalf of stockholders may be participating in the practice of householding proxy statements and annual reports for those stockholders. If your household receives a single Internet Notice for this year, but you would like to receive your own copy, please contact us as stated above, and we will promptly send you a copy. If a broker or nominee holds Companyour shares on your behalf and you share the same last name and address with another stockholder for whom a broker or nominee holds Companyour shares, and together both of you would like to receive only a single set of the Company’sour disclosure documents, please contact your broker or nominee as described in the voter instruction card or other information you received from your broker or nominee.

If you consent to householding, your election will remain in effect until you revoke it. Should you later revoke your consent, you will be sent separate copies of those documents that are mailed at least 30 days or more after receipt of your revocation.

Additional Filings

The Company’sOur reports on Forms 10-K, 10-Q, and 8-K, and allas well as any amendments to those reports, are available without charge through the Company’sour website, www.coupang.com, as soon as reasonably practicable after they are electronically filed with, or furnished to, the SEC.

You may request a copy of our SEC filings, including a copy of the 2023 Annual Report, on Form 10-K for the fiscal year ended December 31, 2021, as well as the foregoing corporate documents, at no cost to you, by writing to the Company address appearing in this Proxy Statement or by e-mailing us at ir@coupang.com.

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ir@coupang.com.


Stockholder Proposals for the 20232025 Annual Meeting of Stockholders

Stockholders of the CompanyOur stockholders may submit proposals that they believe should be voted upon at the Company’sour annual meeting of Stockholders or nominate persons for election to the Board.

Pursuant to Rule 14a-8 under the Exchange Act, stockholder proposals meeting certain requirements may be eligible for inclusion in the Company’sour proxy statement for the Company’s 2023our 2025 Annual Meeting of Stockholders.Stockholders (the “2025 Proxy Statement”). To be eligible for inclusion in the Company’s 2023 proxy statement,2025 Proxy Statement, any such stockholder proposals must be submitted in writing to the General Counsel and Chief Administrative Officer of the Company no later than January 2, 2023,December 27, 2024, in addition to complying with certain rules and regulations promulgated by the SEC. The submission of a stockholder proposal does not guarantee that it will be included in the Company’s proxy statement.2025 Proxy Statement.

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Alternatively, in accordance with the “advance notice” provisions of our bylaws, stockholders seeking to present a stockholder proposal or nomination at the Company’s 2023our 2025 Annual Meeting of Stockholders, without having it included in the Company’s proxy statement,2025 Proxy Statement, must timely submit notice of such proposal or nomination. To be timely, a stockholder’s notice must be received by the Secretary at theour principal executive offices of the Corporation not later than the close of business on the 90th90th day nor earlier than the close of business on the 120th120th day before the first anniversary of the 20222024 Annual Meeting of Stockholders, unless the date of the 20232025 Annual Meeting of Stockholders is advanced by more than 30 days or delayed by more than 30 days from the anniversary of the 20222024 Annual Meeting of Stockholders. For the Company’s 2023our 2025 Annual Meeting of Stockholders, this means that any such proposal or nomination must be submitted no earlier than February 16, 202313, 2025 and no later than March 18, 2023.15, 2025. If the date of the 20232025 Annual Meeting of Stockholders is advanced by more than 30 days or delayed by more than 30 days from the anniversary of the 20222024 Annual Meeting of Stockholders, the stockholder must submit any such proposal or nomination no earlier than the close of business on the 120th day prior to the 20232025 Annual Meeting of Stockholders and not later than the close of business on the later of the 90th 90th day prior to the 20232025 Annual Meeting of Stockholders, or the 10th day following the day on which we first make public announcement of the date of the 2025 Annual Meeting of Stockholders.

In addition, to comply with Rule 14a-19 under the Exchange Act, the SEC’s universal proxy rule, if a stockholder intends to solicit proxies in support of director nominees submitted under the “advance notice” provisions of our bylaws for our 2024 annual meeting, then we must receive proper written notice that sets forth all the information required by Rule 14a-19 under the Exchange Act to the General Counsel and Chief Administrative Officer of the Company by April 14, 2025 (or, if the 2025 annual meeting is called for a date that is more than 30 days before or more than 30 days after the first anniversary of this year’s annual meeting, then notice must be provided not later than the close of business on the later of the 60th day prior to the date of the 2025 annual meeting or the 10th day following the day on which public announcement of the date of the 2023 Annual Meeting of Stockholderssuch meeting is first made by the Company.

In addition to satisfying the deadlines in the ��advance notice” provisions of our bylaws, a stockholder who intends to solicit proxies in support of nominees submitted under these “advance notice” provisions must provide theCompany). The notice requiredrequirement under Rule 14a-19 is in addition to the Company no later than April 17, 2023.applicable advance notice requirements under our bylaws as described above.

Notices of any proposals or nominations for the Company’s 2023our 2025 Annual Meeting of Stockholders should be sent to our General Counsel and Chief Administrative Officer of the Company at C/O Coupang, Inc., Tower 730, 570, Songpa-daero, Songpa-gu, Seoul, Republic of Korea 05510.720 Olive Way, Suite 600, Seattle, Washington 98101, U.S.A.

 

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Proxy Statement
 

 

 

 






















 



 




0001834584 cpng:ValueOfDividendsOrOtherEarningsPaidOnStockOrOptionAwardsNotOtherwiseReflectedInFairValueOrTotalCompensationMember ecd:NonPeoNeoMember 2023-01-01 2023-12-31